AT&T Completes Acquisition of AppNexus

AT&T Advertising & Analytics Lays Foundation of a Premium TV and Video Ad Marketplace Fueled By Data, Technology, Premium Content and Distribution

AT&T* announced today the completion of its acquisition of AppNexus, now part of AT&T advertising & analytics led by CEO Brian Lesser. AppNexus operates a leading global advertising marketplace and provides enterprise technology products for digital advertising, serving publishers, agencies and marketers.

AT&T will continue to invest in and build on AppNexus’ technology globally as it integrates with AT&T’s first-party data, premium video content and distribution. AT&T has more than 170 million direct-to-consumer relationships across its wireless, video and broadband businesses.1 AppNexus also extends AT&T advertising and analytics’ footprint globally, expanding into Asia-Pacific, Australia, Europe, and Latin America.

“This is an important milestone in the young history of our company,” said Lesser. “With the addition of AppNexus, I’m excited about the role AT&T will play in rethinking advertising not just for today, but for the future — advertising that’s better for brands, publishers and consumers.”

AppNexus’ expertise in machine learning, engineering and advanced analytics will accelerate and expand AT&T’s ad-supported offerings across its portfolio, including Turner Networks, Otter Media and DIRECTV.

With the acquisition now closed, AppNexus’ co-founder and CEO Brian O’Kelley will report directly to Lesser. He will continue to lead the AppNexus business and help spearhead the integration process with AT&T.

AT&T advertising & analytics will share more details about its brand and business momentum during its first, invite-only Relevance Conference in Santa Barbara, Calif. from September 24-26.

*About AT&T advertising & analytics

AT&T advertising & analytics is creating a new option for advertisers and publishers to find and reach specific audiences at scale in trusted, premium content environments. As a current leader in advanced TV advertising, we help advertisers deliver the right message, at the right time, on any device within a premium content environment. We are rooted in a tradition of responsible data usage. For more than 140 years, AT&T has used data to inform and improve the customer experience.

1 Represents cumulative video-capable D2C relationships across the following services: Postpaid, prepaid and reseller wireless; US and LatAm pay-TV, including DIRECTV NOW; Mexico wireless; and US consumer broadband

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AT&T advertising & analyticsKelly Liyakasa, [e-mail]