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Oasis of the Seas Presents Largest, Dedicated Coach Store at Sea to Top Off Variety of Merchandise Offerings
MIAMI, Sept. 3 /PRNewswire-FirstCall/ -- Delivering the very best in overall guest experiences is the central motivator behind the design of Royal Caribbean International's newest ship, Oasis of the Seas. When she debuts in December 2009, the most cutting-edge amenities and activities ever seen at sea will be complemented with a variety of retail venues - 13 stores, including open-air shopping that cover more than 10,000 square feet. With many products exclusive to Oasis, the shopping experience will be one of a kind in terms of both the items offered and the setting on the largest and most revolutionary cruise ship in the world. Guests of all ages and styles will find their retail therapy of choice in outlets that range from children and teen-favored shops to jewelry and duty-free stores for adults.
Not only will Oasis of the Seas provide the broadest selection of boutiques and shops industry wide, but several international brands also will be making their debut. Perhaps the most eagerly awaited store onboard will be Coach. Located in the Central Park neighborhood, the iconic maker of luxury leather goods will unveil its first dedicated store at sea. Custom built to the brand's standards, the Coach store will showcase the signature line of beautifully crafted designer handbags, leather goods, sunglasses and scarves. Among the recognizable jewelry and clothing designers establishing a presence at sea for the first time are Breitling, watches that are instruments for professionals, and Italian jewelry designer Pianegonda, as well as apparel companies including Lucky Brand, Eileen Fisher, DC Apparel and Forest & Fauna, makers of 100% organic t-shirts and garments. Oasis of the Seas also will carry a number of brands never before seen in the Royal Caribbean fleet, including elegant jewelry from Roberto Coin, Charriol and Yvel, as well as offer long-time favorites, such as cosmetics by iconic brands Chanel and Christian Dior, among many others.
The next generation of cruise enthusiasts will have their choice of stores throughout the Boardwalk neighborhood to satisfy anything from clothing and gadget needs to a sugar fix. Star Pier will be an interactive, hybrid shop touting an electronics wall adorned in the latest technology, tween and teen apparel by Roxy, Quiksilver and DC Apparel, as well as a DJ station and Nintendo Wii game area making it a truly innovative shopping experience. Younger cruisers will be drawn to Pinwheels featuring everything from clothes and toys by kid-favored brands, such as Crayola, to impromptu playtime in the store's dedicated area equipped with LEGO stations and a number of other popular games. Candy Beach will be the ultimate boardwalk candy store, offering more than 72 varieties to mix and match into a customized candy grab bag, as well as vintage candy treats from the '50s, '60s and '70s.
"We are consistently pushing the envelope with the retail selection offered on our cruise ships, and with Oasis of the Seas we sought out to fully transform the shopping experience at sea by introducing new brands and new concepts," said Lisa Bauer, senior vice president, Hotel Operations, Royal Caribbean International. "We've been fortunate to gain the support of a number of iconic brands that are eager to be part of the Oasis experience and are pleased that we can deliver upon guest feedback to offer more shopping opportunities onboard."
Following is an overview of the new shopping options guests can take advantage of while onboard Oasis of the Seas:
Central Park
-- Coach - Located in the Central Park neighborhood, Coach is one of the
most exciting additions to the retail lineup on Oasis of the Seas.
Coach will debut its largest location at sea with an assortment of
chic handbags and accessories, allowing shoppers to appreciate the
variety, detail and quality of the Coach offering while getting an
overview of the company's lifestyle approach. To celebrate the grand
opening, Coach will offer a special gift with purchase - an exclusive
leather luggage tag in luxe parchment, embossed with the iconic horse
and carriage logo in gold.
The Royal Promenade
-- Prince & Greene - With a trendy fashion boutique vibe, Prince & Green
offers urban apparel and accessories for men and women alike, all with
an electric urban edge. Labels include Betsey Johnson, Calypso and
Kenneth Cole for women and Fred Perry, Ed Hardy, Marc Jacobs and Ben
Sherman for men.
-- Regalia - Regalia is one of Oasis' most opulent boutiques. Home to
some of the most iconic names in fine jewelry and timepieces, Regalia
brands include Tag Heuer, Roberto Coin, Pianegonda, Olivia and more.
-- Solera - Oasis of the Seas is home to two duty-free stores along The
Royal Promenade, with Solera existing as the official go-to retail
store for guests' cosmetics, skincare and fragrance needs. Featured
brands include Chanel, Dior, La Prairie, Lanc me, Shiseido, as well as
cutting-edge "doctor-brand" regimens.
-- Willow - In contrast to the high-fashion finds at Prince & Green,
Willow features casual sportswear for guests, ideally suited to the
cruising lifestyle. Natural linen and organic clothing options for men
and women are offered, as well as brands including Eileen Fisher, JMP,
and Forest & Fauna. Willow also will offer products from the World of
Good line whose proceeds benefit non-profit organizations around the
world, as well as socially responsible artisans. The store also will
feature ethnically sourced gifts and products that are supported by
the World of Good organization.
Boardwalk
-- Candy Beach - A boardwalk isn't complete without a candy shop. And
Candy Beach is the ultimate candy store, offering more than 72
varieties of candy for mixing and matching. Vintage candy treats from
the '50s, '60s, and '70s are also available.
-- Carousel Cart - The hand-carved carousel onboard Oasis is undoubtedly
one of the most unique features on the ship. After paying the carousel
a visit, guests can browse the selection of apparel, accessories and
souvenirs that celebrate this nostalgic pastime and popular Oasis
attraction.
-- Pinwheels - Younger cruisers can head to Pinwheels to find a range of
clothing and accessories for children of all ages. Kid-favored brands
such as Crayola as well as Royal Caribbean merchandise in tyke sizes
are all offered. Pinwheels also hosts a play area equipped with LEGO
stations and a number of other popular games for children.
-- Star Pier - Star Pier is a hybrid of all things tweens and teens
adore. From clothing labels including Roxy, Quiksilver, and DC Apparel
to an electronic games and accessories outpost alive with a DJ station
and Wii game area, this is not the average teen clothing store.
The Pool and Sports Zone
-- Breeze - An open-air shop located on the pool deck, Breeze is
conveniently stocked with all the fun-in-the-sun must haves that make
for a perfect lazy, or not-so-lazy, day in the sun. Light reads,
sunglasses, tote bags, and sun care products are all offered here.
When she launches in late 2009, Oasis of the Seas will be the largest and most revolutionary cruise ship in the world. An architectural marvel at sea, she will span 16 decks, encompass 225,282 gross registered tons (GRT), carry 5,400 guests at double occupancy, and feature 2,700 staterooms. Oasis of the Seas will be the first ship to tout the cruise line's new neighborhood concept of seven distinct themed areas, which include Central Park, Boardwalk, the Royal Promenade, the Pool and Sports Zone, Vitality at Sea Spa and Fitness Center and Entertainment Place. The ship will sail from her home port of Port Everglades in Fort Lauderdale, Fla. Additional information is available at http://www.oasisoftheseas.com/.
Royal Caribbean International is a global cruise brand with 20 ships currently in service and two under construction. The line also offers unique cruise tour land packages in Alaska, Canada, Dubai, Europe, and Australia and New Zealand. For additional information or to make reservations, call your travel agent, visit http://www.royalcaribbean.com/ or call (800) ROYAL-CARIBBEAN. Travel professionals should go to http://www.cruisingpower.com/ or call (800) 327-2056.
DATASOURCE: Royal Caribbean International
CONTACT: Tracy Quan, Royal Caribbean International, +1-305-539-6577,
, or Erin Burden, +1-212-445-8164, ,
for Royal Caribbean International
Web Site: http://www.royalcaribbean.com/