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Share Name | Share Symbol | Market | Type |
---|---|---|---|
Restaurant Brands International Inc | NYSE:QSR | NYSE | Common Stock |
Price Change | % Change | Share Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|
-2.63 | -3.47% | 73.22 | 75.65 | 72.54 | 75.37 | 2,288,549 | 01:00:00 |
Burger King plans to start selling hot dogs, making its biggest menu change in decades as the unit of Restaurant Brands International Inc. seeks to extend recent sales gains.
The planned launch of Burger King wieners on Feb. 23 comes as some rival restaurant chains are emphasizing healthier fare, driven by so-called fast-casual chains like Chipotle Mexican Grill Inc. that tout fresh ingredients. Burger King by contrast says it is returning to its roots as a traditional fast-food outlet, after trying to offer salads and other healthier fare in the past with little success.
"In a moment when a lot of brands in quick service are trying to become more fast-casual, we're taking an opposite view," said Alex Macedo, president of Burger King North America.
Write to Julie Jargon at julie.jargon@wsj.com
(END) Dow Jones Newswires
February 10, 2016 12:25 ET (17:25 GMT)
Copyright (c) 2016 Dow Jones & Company, Inc.
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