Mr. Clean Throws Back to His Roots with a Revamped Jingle TV Spot

Classic 1959 Jingle Transcends Generations and Returns with a Modern Twist for the Millennial Household

Today, in a nod to #FlashbackFriday, ‘50s pop culture icon, Mr. Clean, reminds people of where he started with a reimagined version of his trademark jingle. Since 1959, Mr. Clean, with his bald head, big muscles, white T-shirt and sparkling gold hoop earring, has been the face of cleaning. As the need for cleaning at home spans generations, so does his jingle. The catchy tune will be introduced to a new generation, as the brand launches new “Jingle” TV spots.

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This July 1, in a nod to #FlashbackFriday, Mr. Clean throws back to his roots with a revamped jingle TV spot. (Photo by Leo Burnett Canada for Mr. Clean)

With :30 and :15-second versions in both English and Spanish, the jingle is sung throughout various home settings to demonstrate that the product works so well, it’s versatile enough to go anywhere in the home, all in a way that’s relatable and memorable. Truly the cleaning icon so tough, you can take him everywhere, the Mr. is shown helping to make the cleaning process easier with people from all walks of life – from dads and babies, to rock musicians and dogs – and ends with classic black and white footage, throwing it back to the original ’59 version.

“Not only is Mr. Clean the original all-purpose cleaner, but he’s the iconic character that earned his way into consumers’ hearts, minds and lives,” said Kevin Wenzel, Associate Brand Director, NA Surface Care, P&G. “Having made such an impression as one of P&G’s oldest and most recognized jingles, we wanted to give this uniquely ownable and relatable song a modern twist for today’s consumers. Our inspiration was to renew it to bring the ear-catching tune into today’s millennial households.”

After making his national debut in 1959, Mr. Clean became the top household cleaner in the country in just six months. Self-taught musician and advertising pro Tom Scott Cadden penned and tape-recorded the classic Mr. Clean jingle, which was an integral part of the original TV launch that featured the now-familiar bald-headed character in a muscle shirt drawn by artist Richard Black in 1957.

The new TV spot, available in :30, :15 and Spanish language versions, was created by Leo Burnett Canada and produced by Skin and Bones, Against All Odds, Eggplant Productions and The Big Picture. To see the new TV spot, visit https://youtu.be/K9lsVoxfOzc.

From removing scuff marks and dirt, to cleaning grime off bathroom floors and removing stains from outdoor furniture, Mr. Clean is so tough, you can take him anywhere! For more information on the Mr. Clean family of products, visit www.mrclean.com, www.facebook.com/mrclean, www.twitter.com/realmrclean, or www.youtube.com/mrclean.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

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Citizen RelationsChelsea Levy (US), [e-mail]