Prime Hospitality Corp. Launches Corporate Preferred Rate Program

Prime Hospitality Corp. Launches Corporate Preferred Rate Program



FAIRFIELD, N.J., Sept. 8  /PRNewswire-FirstCall/ -- Prime Hospitality Corp.
(NYSE:PDQ) announced today that it has introduced a new corporate rate program
for small and medium-sized companies. Called Prime Preferred, this program
gives members guaranteed discounted rates at all AmeriSuites and Wellesley Inns
& Suites, nationwide -- with last room availability.

To qualify, organizations must use a minimum of three different AmeriSuites
and/or Wellesley Inns & Suites per year and a minimum of 250 suite/room nights
per year.  There are no restrictions on company size, dollars spent or
per-person hotel stays.  Most important, membership is assigned based on
nationwide volume, not by city.

"We designed Prime Preferred specifically for companies that may not be large
enough or book enough rooms on an annual basis to qualify for other national
programs," said Bryan Hayes, Prime's Senior Vice President of Operations. 
"These mid-market companies form an important part of our customer base and we
wanted to find a way to better meet their needs."

Since the Prime Preferred program is exclusive to AmeriSuites and Wellesley
Inns & Suites, members can also choose to participate in Prime Rewards, the
frequent traveler program that lets guests earn both airline mileage AND hotel
points for their stays at any Prime Hospitality hotel.

Prime Hospitality Corp., one of the nation's premiere lodging companies, owns,
manages, develops and franchises more than 240 hotels throughout North America.
 The Company owns and operates three proprietary brands, AmeriSuites(R) (all
suites), PRIME Hotels & Resorts(R) (full-service) and Wellesley Inns &
Suites(R) (limited service).  Also within Prime's portfolio are owned and/or
managed hotels operated under franchise agreements with national hotel chains
including Hilton, Sheraton, Hampton, and Holiday Inn. Prime can be accessed
over the Internet at http://www.primehospitality.com/. 

DATASOURCE: Prime Hospitality Corp.



CONTACT:  Jeremy Zuck of Prime Hospitality Corp., [phone],





Web site:  http://www.primehospitality.com/ 



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