Oracle Announces Availability of Oracle(R) Real-Time Decisions Release 3.0

Rules and Predictive Models for Optimizing Customer Interactions across Channels 


REDWOOD SHORES, Calif., June 24  /PRNewswire-FirstCall/ -- 

  News Facts
  --  To help organizations maximize business processes and customer
      interactions, Oracle announced the general availability of Oracle(R)
      Real-Time Decisions Release 3.0.
  --  Oracle Real-Time Decisions is a decision management platform to
      deliver targeted recommendations during customer interaction, or
      wherever optimized decisions need to be made in business processes
      such as risk management, retention management or cross-sell/upsell.
  --  It applies predictive models and business rules to optimize
      recommendations in real-time against specific, sometimes conflicting
      commercial goals, and then automatically uses a feedback loop to
      deliver ongoing improvements.  This integrated approach enables far
      greater returns than rules-based systems or traditional predictive
      model solutions.
  --  Specifically, Oracle Real-Time Decisions helps organizations maximize
      business processes and customer interactions by:
      --  Optimizing customer experiences with relevant and personalized
          cross-channel real-time recommendations;
      --  Making the most of each interaction (past and present) and
          recommending the best course of action with embedded predictive
          analytics and rules; and,
      --  Enabling self-adaptive processes through closed-loop predictive
          analytics automation, and the integration of business intelligence
          (BI) into interaction processes.

  --  To enable more organizations to optimize business processes and
      customer interactions, Oracle Real-Time Decisions Release 3.0
      introduces significant product enhancements improving the
      applicability and accuracy of its closed-loop decision engine and
      streamlining integration with customers' existing processes.


  Powerful Automated Decision Management
  --  At the core of Oracle Real-Time Decisions is its Decision Framework
      which allows business users to implement highly differentiated and
      targeted enterprise "Decisions."   With Oracle Real-Time Decisions
      Release 3.0, the Decision Framework introduces the following
      enhancements:
      --  Composite Decisions -- To streamline application integration with
          companies' business processes and IT architecture, Oracle
          Real-Time Decisions allows "choices" and other elements
          participating to its Decisions to be stored and administered
          externally.  This enables systems such as e-commerce, CRM,
          transactional, and others to take advantage of Real-Time Decisions
          functionalities without complex process reengineering;
      --  Batch Processing - unifies real-time and batch decision logic into
          a centralized enterprise repository, enabling true cross-channel
          deployments.  Oracle Real-Time Decisions now supports new
          scenarios such as targeted recommendations for outbound email
          marketing campaigns, batch recommendations for list generation,
          and updating of predictive models from historical data; and,
      --  Improved Rule Expressivity -- empowers business users to manage
          more elaborate targeting logic at the point of customer
          interaction without dependency on IT.
  --  Additionally, this latest release features major enhancements to
      Oracle Real-Time Decisions Base Application.  The Base Application
      provides a library of pre-configured components, helps speed
      implementation and maximizes the Return on Investment of product
      implementations.  New features include:
      --  Templates for Enterprise Decision Management -- optimized decision
          templates that can be used to make recommendations for best
          product, best content, best offer or best advertisement into
          customer service and e-commerce channels.  The templates comprise
          hundreds of pre-configured metadata elements and workflows that
          optimize implementation value and simplify integration into Oracle
          and non-Oracle front-end applications.

      --  A library of reusable, high-value Decision Patterns that
          illustrate how to take best advantage of the advanced predictive
          decision capabilities of the platform.  Examples include how to
          best apply Batch Processing to improve cross-selling, and how to
          use Numerical Predictions to predict web site visit duration to
          improve e-commerce customer experience.


  Platform Available Standalone, Integrated with Oracle Applications
  --  A component of Oracle Fusion Middleware, the highly scalable Oracle
      Real-Time Decisions Platform is available as a standalone solution for
      integration with any variety of Oracle and non-Oracle IT environments
      and customer touch-points.
  --  Oracle Real-Time Decisions is also available pre-integrated with
      Oracle's Siebel CRM e-Commerce, Siebel CRM Marketing and Siebel CRM
      Contact Center.

  --  The Oracle BI Foundation consists of Oracle BI Suite Enterprise
      Edition Plus, Oracle BI Publisher, Oracle Essbase, and Oracle
      Real-Time Decisions, and is the technical foundation for Oracle's
      Enterprise Performance Management (EPM) system, including Oracle BI
      Applications.


  Supporting Quotes


"Helping our customers optimize their business processes using fact-based insight--even in real-time--is a primary focus of Oracle BI products," said Paul Rodwick, vice president of product management, Oracle Business Intelligence.  "Oracle Real-Time Decisions is a key component of the Oracle BI Foundation, and takes Oracle BI to a new level as it helps personalize customer interactions on a real-time and transactional basis with self- adaptive learning.  Companies using Oracle Real-Time Decisions Release 3.0 will be able to deliver targeted and tailored user experiences to their customers that further separate them from their competitors."

"Oracle Real-Time Decisions addresses the need companies have to better pinpoint and capture sales opportunities, be it online, via call centers or at the point of sale," said James E. Hayes, global managing director of Accenture's Oracle Practice.  "We see great potential for this tool in variety of industries -- retail, telecommunication, insurance and banking, among others.  Working with Oracle, we can help companies bring this new capability online quickly and with a relatively small investment. Indeed, we're already helping our joint customers build intelligent, targeted, revenue-generating programs that will continue to evolve with the business and improve over time."

"Applying predictive analytics, decision arbitration, and business rules can drive profitable behaviors, such as better cross-sell and improved customer experiences.  Failure to adopt this technology lowers customer profitability and satisfaction, and restricts operational effectiveness across multiple interaction channels," said Gareth Herschel, Gartner Research Director.

  Supporting Resources
  Oracle Real-Time Decisions Data Sheet

  Oracle Enterprise Performance Management and Business Intelligence

  Tutorial: Creating an Inline Service in Oracle Real-Time Decisions



Download a free, evaluation version of Oracle Real-Time Decisions. Terms, conditions and restrictions apply.

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