Behr Paint Company Announces 2024 Exterior Stain Color of the Year, "Tugboat," Part of its New Curb Appeal Collection

The brownish gray wood stain anchors the new collection of expertly curated exterior paint and stain colors.

SANTA ANA, Calif., April 16, 2024 /PRNewswire/ -- Today, Behr Paint Company debuts its 2024 Exterior Stain Color of the Year: Tugboat, a delicate blend of brown and gray tones offering a timeless finish with a charming nautical appeal suited to ease into any design style. The versatile stain color enhances the natural beauty of wood grain, while providing protection on exterior surfaces that will not only elevate the aesthetic of outdoor spaces but stand the test of time.

"Our 2024 Exterior Stain Color of the Year provides a new perspective on color for exterior wood stains, adding both character and freshness to projects," said Erika Woelfel, Vice President of Color and Creative Services at Behr. "With a timeless finish, Tugboat's versatile brownish gray color provides organic beauty to make any outdoor space feel like a safe harbor."

Behr's Exterior Stain Color of the Year headlines the brand's first-ever Curb Appeal Collection, a curated set of 30 go-to exterior paint, exterior stain, and spray paint colors to support consumer confidence during the color selection process. The curated collection provides a variety of colors for any project scale, whether consumers are looking to give their home an entire exterior refresh or looking to make a big impact with a small project, like painting their front door or trim.

Behr's Exterior Stain Color of the Year and Curb Appeal Collection work in tandem to solve one of consumers' biggest painting pain points, as many DIYers struggle with color paralysis when selecting hues, particularly for the exterior of their homes. In fact, according to a recent study conducted by Behr Paint[1], more than half (55%) of homeowners say color selection is the biggest hurdle when it comes to starting a home exterior project and 75% of homeowners look for color inspiration before starting home exterior projects.

"We recognized the challenge consumers are constantly facing when it comes to the color selection process—especially for exterior projects," said Andy Lopez, the Head of Marketing at Behr. "By offering a collection of curated colors in a diverse product offering, we aim to provide consumers with the confidence they need to select a color and complete their exterior projects with ease."

The 2024 Exterior Stain Color of the Year is available exclusively at The Home Depot in a variety of BEHR® products including the #1 rated exterior stain, according to a leading independent consumer publication, BEHR PREMIUM® Solid Color Premium Waterproofing Exterior Stain, as well as BEHR PREMIUM® Semi-Transparent Waterproofing Exterior Stain, BEHR PREMIUM® ADVANCED DECKOVER®, BEHR® Solid Color House & Fence Wood Stain, and BEHR® DECKPLUS®.

 To learn more about Tugboat and the Curb Appeal Collection, visit behr.com/2024staincoty.

About Behr Paint Company
Founded in 1947, Behr Paint Company is one of the largest manufacturers of paints, primers, decorative finishes, stains, surface preparation and application products for do-it-yourselfers and professionals in the United States, Canada, and Mexico. The Santa Ana, Calif.-based company, and maker of the most trusted paint brand in America* BEHR®, along with the KILZ® and WHIZZ® brands, are dedicated to meeting the project needs of DIYers, designers and professional paint contractors with an unwavering commitment to quality, innovation, and value. For more information, visit Behr.com. Professional paint contractors and designers can visit Behr.com/Pro to learn about products, color tools and services. Behr Paint Company is a subsidiary of Masco Corporation (NYSE: MAS).
*Behr received the highest numerical score in the proprietary Lifestory Research 2022-2024 America's Most Trusted® Paint Brand study.

CONTACT: [e-mail]

Behr and the Behr logo are registered trademarks of Behr Process LLC.

¹ Behr commissioned an online survey among n=1,007 American homeowners 18 years of age and older. Data is balanced across age, gender, race/ethnicity, and region. The survey was fielded between March 20-28, 2024. The margin of error (MOE) for the total sample is +/- 3 percentage points.

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SOURCE Behr Paint Company

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