Viva Brand Encourages Americans to Spice Up Their Summer With A Cheat They Won't Regret

DALLAS, June 4, 2015 /PRNewswire/ -- Viva Vantage recently commissioned a survey to understand various cheating behaviors of America's ten largest cities in an effort to encourage people to cheat on their regular paper towel brand and experience the stretchy-strength and great scrubbing power of Viva Vantage, recently named a 2015 Product of the Year. The survey helps kick-off a national "Cheat for a Week" program launching today, where close to one million Viva Vantage samples will be distributed in five key markets, including: New York City, Philadelphia, Boston, Washington, D.C., and San Francisco between June 1-July 14.

The Viva Vantage survey found:

• Spicing Things Up: Sixty-three percent (63%) of respondents across all ten cities say they enjoy variety in life and don't believe in settling.
• Cheating in the East: New York, Washington, D.C. and Boston top the list of cities that report cheating in various aspects of life, including resumes, diets and during a game.
• The Not-So-Wild West: Some of the lowest overall cheating levels were found in San Francisco and Los Angeles.

"As a paper towel brand, Viva Vantage understands that people fall into all kinds of routines in life, including habitually purchasing the same household products. As a result, they sometimes miss out on other great options in the process," says Sean Nobui, senior brand manager for Viva Towels. "That's why this summer Viva brand is tempting consumers to 'Cheat for a Week' and discover what they've been missing with their current paper towel." 

Consumers can kick off their own innocent "Cheat Week" by visiting vivacheatweek.com for a Viva Vantage coupon to purchase and try the product themselves.  After experiencing the stretchy-strength and great scrubbing power of Viva Vantage towels, consumers can return to the website to share their cheating confession and enter for a chance to instantly win** a $100 gift card. 

For more information about Viva Vantage, please visit vivacheatweek.com or "like" Viva Towels on Facebook.

**NO PURCHASE NECESSARY. Sweepstakes begins at 12:01 am CT May 25, 2015, and ends 11:59 pm CT on December 31, 2015. For official rules, visit: https://www.vivatowels.com/CheatWeekSweeps/VIVACheatforaWeekInstantWinOfficialRules.pdf

About Kimberly-Clark

Kimberly-Clark (NYSE: KMB) and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, nearly a quarter of the world's population trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No.1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company's 143-year history of innovation, visit www.kimberly-clark.com or follow us on Facebook and Twitter.

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SOURCE Kimberly-Clark

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