Annie's® Brings the Goodness of Whole Milk to the Yogurt Aisle

BERKELEY, Calif., Feb. 1, 2016 /PRNewswire/ -- Today, Annie's, Inc. announced the availability of a new line of Organic Whole Milk Yogurt in three delicious varieties, including Berry Patch, Summer Strawberry and Very Vanilla. Annie's Organic Whole Milk Yogurt fills the need for parents in search of kid-friendly, whole milk yogurt options for little ones.

"We know the yogurt category is a crowded space, but there are also very few kid-friendly organic whole milk options, which we know is a growing trend among consumers," said John Foraker, Annie's President. "When we tested our consumers, more than eighty percent said they are interested in whole milk options.ⁱ We can't wait for them to try this." 

Made with the goodness of Annie's ingredient promise, Annie's Organic Whole Milk Yogurts are made with simple, real ingredients like organic whole milk and real fruit, but without GMOs, artificial flavors, synthetic colors, preservatives or high fructose corn syrup. Ideal for breakfast on-the-go, easy lunch-packing and snacking, each variety is sold by the 4-pack with 4oz single-serve cups with an SRP of $3.29 at retailers nationwide. The new line is also available in Organic Grass Fed Whole Milk varieties at select natural retailers nationwide with an SRP of $3.99 per pack.

About Annie's
Annie's, Inc. is a natural and organic food brand offering great-tasting products in large packaged food categories. Annie's products are made without artificial flavors or, synthetic colors and preservatives common in many conventional packaged foods. Additionally, Annie's sources ingredients so as to avoid synthetic growth hormonesⁱⁱ and genetically modified food ingredients. Today, Annie's offers over 145 products and is present in over 70,000 retail locations in the United States and Canada. Founded in 1989, Annie's is committed to operating in a socially responsible and environmentally sustainable manner. For more information, visit www.annies.com. 

ⁱ Annie's Custom Yogurt Concept Test (2015, April). A survey of 200 respondents with children ≤18 in household who regularly eat yogurt.

ⁱⁱ No significant difference has been shown between milk derived from RBST treated and non-RBST treated cows.

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SOURCE Annie's, Inc.

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