Deirdre Latour Named Senior Advisor & Chief Communications Officer for GE

GE (NYSE: GE) announced today that Deirdre Latour, chief communications officer for GE, will expand her responsibilities to also include serving as a Company strategy and leadership advisor reporting directly to GE Chairman and CEO John Flannery effective immediately.

Latour, who was named Chief Communications Officer in 2015, has led the Company’s external and internal communications strategy as it has transformed into a Digital Industrial Company. In this expanded role, she will continue those responsibilities while also serving on the Company’s senior leadership team.

John Flannery, chairman and CEO of GE, said, “In today’s fast-paced media and political environment, telling our story is critical to the Company and our ability to win around the world. In addition to the external engagement strategy, Deirdre’s work to engage our employees during this time of great change is helping the company foster a culture of candor and transparency. I look forward to working with Deirdre as part of my senior leadership team.”

Latour joined GE in 2004 and has held a series of communications roles in GE Corporate. She was named chief communications officer in April 2015. Prior to joining GE, Latour worked for the global public relations firm Edelman, where she was a vice president, responsible for a variety of corporate communications, brand, cause, consumer and entertainment marketing efforts for clients such as Jazz at Lincoln Center, ACUVUE and GM. Latour is a graduate of Holy Cross College.

About GE

GE (NYSE:GE) is the world’s Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. GE is organized around a global exchange of knowledge, the "GE Store," through which each business shares and accesses the same technology, markets, structure and intellect. Each invention further fuels innovation and application across our industrial sectors. With people, services, technology and scale, GE delivers better outcomes for customers by speaking the language of industry. www.ge.com

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GE Media:Megan Newhouse, [e-mail]