Caesars, Disney's ESPN Forge Partnership on Sports-Betting Content

By Allison Prang 

Caesars Entertainment Corp. and Walt Disney Co.'s ESPN are making a joint effort to promote sports-betting content.

An ESPN studio for creating sports-betting news and entertainment content, as well as hosting an ESPNews show, "Daily Wager," will be built at The Linq Hotel & Casino, one of Caesars' Las Vegas properties, the companies said Tuesday. The studio will begin operating next year.

ESPN programming will also start to include branding and data from Caesars in the coming weeks, the companies said. Caesars will also provide odds data for ESPN.

ESPN's efforts come as broadcasters look for ways to capitalize on growth in sports betting after the U.S. Supreme Court last year invalidated federal restrictions on such wagers. Fox Corp., the parent of the Fox television network and FS1, last week said it would take a minority stake in a betting company and launch a platform allowing customers in states where sports betting is legal to wager on events.

Fox and The Wall Street Journal parent News Corp share common ownership.

Caesars also reached a deal with AT&T Inc.'s Turner Sports earlier this year to develop new sports gambling-focused content. The casino operator has also been working to land partnerships with sports teams as well as entities like mobile sports-betting platform DraftKings Inc.

Write to Allison Prang at [e-mail]

(END) Dow Jones Newswires

May 14, 2019 12:07 ET (16:07 GMT)

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