We could not find any results for:
Make sure your spelling is correct or try broadening your search.
Share Name | Share Symbol | Market | Type |
---|---|---|---|
Salesforce Inc | NYSE:CRM | NYSE | Common Stock |
Price Change | % Change | Share Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|
1.80 | 0.65% | 278.975 | 279.94 | 275.73 | 275.75 | 2,201,770 | 20:52:03 |
SAN FRANCISCO, Sept. 27, 2017 /PRNewswire/ -- Salesforce [NYSE: CRM], the global leader in CRM, today announced Salesforce Data Studio, a data sharing platform designed to connect data owners with buyers and create new marketing opportunities for audience discovery, sharing and activation. Part of the Salesforce Marketing Cloud, Salesforce Data Studio enables marketers to expand targeted reach with valuable audiences, provides publishers a secure way to monetize their audience data assets and empowers any data owner to directly provide their data to buyers.
Acquiring new customers is the lifeblood of marketing. While legacy data exchanges and marketplaces have provided a way to acquire new audiences, they lack trust and transparency while adding too much cost and complexity to data provisioning and activation. They were designed by and favor the middlemen, the data brokers and resellers. For marketers, this means they rarely gain assurances regarding the fair price and origin of the data they acquire. Meanwhile, publishers are less willing to share their best data and can't realize the full value of any data without the right tools to provision it to marketers. Both sides worry about losing too much value to the brokers and resellers who manage the majority of data exchange transactions today.
Announcing Salesforce Data Studio
Salesforce Data Studio overcomes the inadequacies of legacy data exchanges and marketplaces. With Salesforce Data Studio, the data is fully controlled by data owners, not brokers or resellers, so buyers and sellers can transact with confidence in a transparent and secure environment. Software-enabled data governance tools allow for a highly granular way to control access to data: what attributes are shared, to whom, for what use case and for how long.
Salesforce Data Studio delivers:
Comments on the News
Salesforce Marketing Cloud: The World's #1 Digital Marketing Solution
Salesforce Marketing Cloud allows marketers to deliver connected, intelligent, personalized and real-time consumer engagement across all channels and at global scale. With Marketing Cloud Einstein, marketers can tap into the power of artificial intelligence in order to discover and predict the optimal timing, channel, content and audience for any marketing message. Leading brands such as Dunkin' Donuts and Nestle Waters turn to Marketing Cloud to improve consumer engagement and move their business forward. On average, companies that have deployed Marketing Cloud see a 27 percent increase in campaign effectiveness and 26 percent increase in marketing ROI. (Source: Salesforce Customer Success Metrics Survey conducted from 2015- 2017 on 7,000 customers randomly selected.)
Pricing and Availability
Additional Information
Salesforce Data Studio with Salesforce
About Salesforce
Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.
View original content with multimedia:http://www.prnewswire.com/news-releases/salesforce-announces-salesforce-data-studio-a-trusted-data-sharing-platform-for-b2c-marketers-and-publishers-300526324.html
SOURCE Salesforce
Copyright 2017 PR Newswire
1 Year Salesforce Chart |
1 Month Salesforce Chart |
It looks like you are not logged in. Click the button below to log in and keep track of your recent history.
Support: +44 (0) 203 8794 460 | support@advfn.com
By accessing the services available at ADVFN you are agreeing to be bound by ADVFN's Terms & Conditions