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Share Name | Share Symbol | Market | Type |
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Salesforce Inc | NYSE:CRM | NYSE | Common Stock |
Price Change | % Change | Share Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
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3.08 | 1.14% | 271.765 | 273.08 | 267.94 | 270.43 | 2,558,862 | 20:50:08 |
SAN FRANCISCO, Jan. 15, 2018 /PRNewswire/ -- Salesforce [NYSE: CRM], the global leader in CRM, today announced new innovations that empower retailers to deliver more connected and personalized shopping experiences across a consumer's marketing, commerce and customer service journey.
The 2017 holiday shopping season was one of the busiest and most competitive to date, with a net digital revenue growth rate of 18 percent over the previous season. The world's biggest retailers now gather at NRF 2018 to identify the trends, technologies and tactics that will increase sales and drive shopper loyalty in the year ahead. As a brand's digital footprint expands across multiple channels, consumers today expect to have highly personalized and consistent shopping experiences at every touchpoint. However, 55 percent of all shoppers say their retail experiences are generally disconnected from channel to channel, and 63 percent don't feel like retailers understand who they are.1
"The world of retail that so many of us grew up in has changed in more ways than we ever could have imagined. Technology has given consumers incredible power to quickly find whatever they need, but it has become difficult for brands to keep up with those demands, and really understand the needs of consumers on an individual level," said Shelley Bransten, senior vice president retail industry solutions, Salesforce. "Salesforce enables the future of retail with a unified platform for intelligent shopping experiences on any channel, ensuring the fastest path to shopper success."
Introducing new Salesforce innovations for the future of retail
For retailers to compete effectively, and win the hearts, minds and wallets of modern consumers, they need a unified platform that builds connected, consistent and personalized experiences across marketing, commerce and customer service. With Salesforce business to consumer (B2C) CRM, retailers have a single, unified platform for commerce, marketing and service that can drive personalized shopping experiences wherever consumers interact with a brand, including mobile, web, social and store. Today at NRF 2018, Salesforce is delivering several new enhancements for its retail platform:
Salesforce Powers the 2017 Holiday Season
Salesforce delivers massive scale in business to consumer (B2C) CRM. Here's how Salesforce helped retailers power personalized commerce, marketing and customer service throughout the 2017 holiday season:
Salesforce Empowers Retailers to Unify Shopping Experiences Across Commerce, Marketing and Service
According to a recent IDC study, the Salesforce ecosystem of customers and partners will create more than 400,000 retail jobs and enable $92 billion in retail revenue creation by 20226. Salesforce empowers retailers to build fast, personalized and connected consumer experiences across all points of commerce, including mobile, web, social and store. With a single unified platform for marketing, commerce and service, Salesforce delivers personalized shopping experiences that help retailers reach consumers wherever they interact with a brand. And with Salesforce DMP, marketers with rich online and offline data can leverage data management to drive better audience segmentation and get improved efficiency in media delivery. Combined with embedded artificial intelligence powered by Salesforce Einstein, retailers can deliver intelligent experiences at scale, and drive better experiences from awareness to retention. Commerce Cloud customers sell more than $16 billion worth of merchandise annually through more than 2,750 websites in 50+ countries, and enjoy 40-60 percent higher conversion rates than with legacy platforms.
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About Salesforce
Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.
1 2017 Salesforce Connected Shoppers Report
2 Online shopping cart abandonment rate as of 2nd quarter 2016, by region
3 Shopping Cart Abandonment Email Trends
4 Instagram now has 800 million monthly and 500 million daily active users
5 2017 Salesforce State of Marketing Report
6 Source: IDC White Paper sponsored by Salesforce, "The Salesforce Economy Forecast: 3.3 Million New Jobs, $859 Billion New Business Revenues to Be Created from 2016 to 2022," October 2017.
View original content with multimedia:http://www.prnewswire.com/news-releases/salesforce-announces-new-retail-innovations-at-nrf-2018-to-unify-shopping-experiences-across-commerce-marketing-and-service-300582153.html
SOURCE Salesforce
Copyright 2018 PR Newswire
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