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| Share Name | Share Symbol | Market | Type |
|---|---|---|---|
| Chipotle Mexican Grill Inc | NYSE:CMG | NYSE | Common Stock |
| Price Change | % Change | Share Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
|---|---|---|---|---|---|---|---|---|
| 0.00 | 0.00% | 3,199.10 | 8 | 09:09:55 |
From May 2019 to May 2024
Taco and burrito maker Chipotle Mexican Grill Inc. is developing a new burger chain called Better Burger.
The move comes as the company struggles to recover from a food-safety crisis that has severely dented sales.
Chipotle filed a trademark application for the term "Better Burger," earlier this month, according to U.S. Patent and Trademark Office records.
A Chipotle spokesman said on Wednesday that the burger effort was in the works prior to last July, when a wave of disease outbreaks hit the restaurant chain.
"We have noted before that the Chipotle model could be applied to a wide variety of foods," the spokesman said.
A new restaurant concept around burgers would add to Chipotle's group of small chains, including ShopHouse Southeast Asian Kitchen and Pizzeria Locale. Each only has a few locations so far, but they are expanding.
News of the trademark application was reported earlier by Bloomberg.
(END) Dow Jones Newswires
March 30, 2016 18:25 ET (22:25 GMT)
Copyright (c) 2016 Dow Jones & Company, Inc.
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