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Small Business Saturday Spending Reaches $16.2 billion in 2015, a 14% increase from 2014
This year, more shoppers reported visiting their local independent businesses on Small Business Saturday than ever before, according to results from the Small Business Saturday Consumer Insights Survey, released today by the National Federation of Independent Business (NFIB) and American Express. More than 95 million consumers shopped at small businesses on Small Business Saturday, marking an eight percent increase from 2014.
This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20151130005359/en/
This year Small Business Saturday saw record levels of support from communities and local organizations. More than 4,100 Neighborhood Champions around the country rallied local businesses and created events in their communities for Small Business Saturday — an increase of 48 percent over last year. And more than 425 organizations joined the Small Business Saturday Coalition – an increase of 11 percent over last year.
According to the Small Business Saturday Consumer Insights Survey, total spending among U.S. consumers who were aware of Small Business Saturday reached $16.2 billion at independent retailers and restaurants on the day, an increase of 14 percent from $14.3 billion in 2014. Among those who shopped on Small Business Saturday, 31 percent attended a community event on the day and 81 percent encouraged family and friends to support their local small businesses.
Additionally, consumers and small businesses helped rally support for Small Business Saturday and their favorite small businesses on social media channels. In the month of November, there were 85 million social media engagements1 in support of Small Business Saturday.
“It's very encouraging to see small businesses participate every year and more shoppers giving local entrepreneurs a chance to compete for their business,” said NFIB President and CEO Dan Danner. “Americans are returning to Main Street for the things they need and ultimately that's a very healthy economic trend.”
“Small Business Saturday is an increasingly important economic engine for independent businesses,” said Janey Whiteside, senior vice president and general manager of American Express OPEN. “These impressive numbers demonstrate the value that Small Business Saturday brings to local businesses, and American Express is proud to support the Shop Small Movement. We encourage shoppers to support their local businesses not only on Small Business Saturday, but all year long.”
Elected Officials across the U.S. Show Their Support
Communities and Supporters Contribute To Big Success in Year Six
In addition to the growth of the Neighborhood Champion Program and the Small Business Saturday Coalition, corporations, consumers and businesses across the country rallied their communities around Small Business Saturday. For example:
About the Survey
The Small Business Saturday Consumer Insights Survey was conducted among a nationally representative sample of 2,363 males and females 18 years of age or older. The sample was collected using an email invitation and an online survey. The study was conducted anonymously by independent marketing performance specialist Ebiquity on November 29, 2015. The survey has an overall margin of error of +/- 2.0%, at the 95% level of confidence.
About Small Business Saturday
November 28th marks the sixth annual Small Business Saturday, a day dedicated to supporting the local businesses that can help create jobs, boost the economy and preserve neighborhoods around the country. Small Business Saturday was created by American Express in 2010 in response to small business owners’ most pressing need: more customers.
About NFIB
NFIB is the nation’s leading small business association, with offices in Washington, D.C., and all 50 states. Founded in 1943 as a nonprofit, nonpartisan organization, NFIB gives small and independent business owners a voice in shaping the public policy issues that affect their business. NFIB’s powerful network of grassroots activists sends their views directly to state and federal lawmakers through our unique member-only ballot, thus playing a critical role in supporting America’s free enterprise system. NFIB’s mission is to promote and protect the right of our members to own, operate and grow their businesses. More information about NFIB is available online at www.NFIB.com/newsroom.
1 Social media engagements are defined as any proactive action taken by a social media user related to the Small Business Saturday or Shop Small related social media content and conversations on Facebook, Twitter, Instagram, YouTube or Snapchat, including but not limited to, likes, shares, comments, video views, etc.
2 This includes the hashtags #ShopSmall, #SmallBizSat, #SmallBusinessSaturday, #ShopSmallBusinessSaturday, #ShopSmallForAll, and #ShopSmallSaturday.
View source version on businesswire.com: http://www.businesswire.com/news/home/20151130005359/en/
For NFIB:M BoothRyan Walker, 212-388-7677Ryanw@mbooth.comorJack Mozloom, 202-406-4450jack.mozloom@nfib.orgorAmerican ExpressSravanthi Agrawal, 212-640-0870Sravanthi.Agrawal@aexp.com
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