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Share Name | Share Symbol | Market | Type |
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American Express Company | NYSE:AXP | NYSE | Common Stock |
Price Change | % Change | Share Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
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0.57 | 0.25% | 232.03 | 233.95 | 230.911 | 233.30 | 2,702,533 | 01:00:00 |
Partnership with US Open Champion Venus Williams and Onsite and Digital Offerings Designed to Elevate the Fan Experience
Continuing American Express’ commitment to delivering exclusive access and benefits for its Card Members, American Express returns to the US Open in 2017 with new and innovative fan experiences. Through an enhanced partnership with US Open champion and entrepreneur Venus Williams, one-of-a-kind activations and hospitality and services onsite, American Express is working to elevate the overall US Open experience.
With a tradition of delivering innovative fan experiences at the US Open, this year American Express is introducing American Express Air Tennis, which uses a combination of custom-built and responsive technologies, including air haptics and an ultra-sensitive motion capture system to create an interactive live gaming experience. Located in the US Open American Express Fan Experience, players will face off against an artificial intelligence tennis opponent and compete using only their hands and natural body movements to return as many virtual tennis balls as possible. As they swing and return each shot, they will essentially feel the impact of the ball – with a timed blast of air hitting their hand.
For the second consecutive year, American Express is also partnering with Williams for a social content series that playfully showcases how she is getting ready for the US Open. The series also highlights how Williams has taken what she has learned from tennis and applied these experiences to her life off the court, namely with building two companies of her own (V Starr Interiors and EleVen by Venus Williams). Adding a new level to the partnership this year, American Express has also tapped into Williams’ passion for interior design, with the tennis star and her company V Starr Interiors providing direction on elements of the expanded Card Member Club within the US Open American Express Fan Experience at the US Open.
“At American Express, we are dedicated to providing memorable experiences for our Card Members, and the US Open continues to serve as the perfect platform for us to engage tennis fans in new and exciting ways through premium access and benefits,” said Deborah Curtis, Vice President, Global Experiential Marketing and Partnerships, American Express. “We’re thrilled to continue our partnership with Venus Williams – a Card Member, champion and entrepreneur. From delivering a newly designed Card Member Club influenced by Venus herself to a multi-sensory tennis activation, we think that we are delivering services that will truly elevate the US Open experience.”
“I’m truly excited to be partnering with American Express again for the US Open and to be highlighting both V Starr and EleVen, companies I am incredibly proud to have created and built,” said Williams. “American Express has been a wonderful collaborator in bringing this one-of-a-kind experience to life and allowing me to share my journey both as a player and entrepreneur. Competing at the US Open is always so thrilling, and I’m honored to share that excitement with the fans in such a new and unique way.”
Onsite Experiences
The US Open American Express Fan Experience provides interactive opportunities and benefits that enhance the US Open for Card Members and fans. Highlights within the US Open American Express Fan Experience, as well as additional onsite benefits include:
Activities open to all US Open attendees:
Exclusive benefits for Card Members:
Staying Connected
For more information on everything American Express has to offer for Card Members and fans at the 2017 US Open, visit americanexpress.com/usopen.
About American Express
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com and connect with us on facebook.com/americanexpress, instagram.com/americanexpress, linkedin.com/company/american-express, twitter.com/americanexpress, and youtube.com/americanexpress.
Key links to products, services and corporate responsibility information: charge and credit cards, business credit cards, Plenti rewards program, travel services, gift cards, prepaid cards, merchant services, Accertify, corporate card, business travel, and corporate responsibility.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170816005744/en/
PMK∙BNCBrian Tsao, 212-373-6158Brian.Tsao@pmkbnc.comorAmerican ExpressJane DiLeo, 212-640-8055Jane.E.DiLeo@aexp.com
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