Accenture Acquires Production Co. CreativeDrive

   By Stephen Nakrosis 
 

Accenture said Thursday it had acquired CreativeDrive, "a global, tech-driven content production company that simplifies, automates and scales the creative asset production process."

The acquisition of the content studios will "enhance Accenture Interactive's ability to accelerate clients' digital commerce transformation," the company said.

"CreativeDrive has built a global network of on-premise content studios designed for fast and flexible creative asset production across all format types, including motion, photography, CGI and augmented reality," Accenture said.

Accenture also said CreativeDrive's client roster includes Estée Lauder, Michael Kors and Walmart, among others.

Manish Sharma, group chief executive of Accenture Operations, said, "CreativeDrive's business model - offering the benefit of an in-house content studio model with proprietary technology - provides transparency, the ability to get products and services to market quickly, and data insights to enable success. Clients will benefit from our combined capabilities and we're excited to have them join the Accenture family."

Financial terms of the deal weren't disclosed.

--Write to Stephen Nakrosis at [e-mail]

(END) Dow Jones Newswires

August 13, 2020 12:37 ET (16:37 GMT)

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