Have You Seen This Bottle?

Have You Seen This Bottle?
Designer EFFEN Vodka Bottle Worth $10,000 Reported Stolen From Miami Swimwear
Show 


MIAMI, July 22  /PRNewswire/ -- Local authorities are reporting that sometime
after midnight on Tuesday the crystal-sheathed EFFEN Vodka bottle created by
swimwear designer Shay Todd was stolen from the Penthouse at The Raleigh Hotel
at the VIP After-Party for Shay Todd, part of Sunglass Hut Swim Shows Miami
Presented by Lycra.  Earlier that evening, the bottle debuted on the runway of
The Shay Todd Swimwear Show.  It was then transported to the after-party and
displayed on a lit pedestal.

(Photo: http://www.newscom.com/cgi-bin/prnh/20050722/CGF036 )

The one-of-a-kind EFFEN bottle was to be included in a charity auction later
this year to benefit The Design Industries Foundation Fighting Aids (DIFFA). 
DIFFA is one of the largest funders of HIV/AIDS service and education programs
in the U.S. and aligns itself with some of the biggest names in the fashion and
design world.

"This is a very discouraging time for the fashion community," said Jon
Deitelbaum, president of Planet 10 Spirits, which produces and imports EFFEN
Vodka.  "We're saddened that someone would show such a lack of respect for this
unique bottle."

EFFEN Vodka is currently offering a reward to the person who returns the
bottle.

This year, EFFEN Vodka was the official sponsor of the first-ever Sunglass Hut
Swim Shows Miami presented by Lycra and The Shay Todd Swimwear Show at The
Raleigh Hotel.  Shay Todd recently made waves as the designer of the now-
famous sexy swimsuit worn by Paris Hilton in the Carl's Jr. television ads.

"Having the opportunity to work with a company like EFFEN who has shown
commitment to fashion and philanthropy was a pleasure for us; we are proud that
the proceeds of our work go directly to DIFFA and hope the bottle is quickly
returned," said Todd.

Immediately following the show, EFFEN hosted the VIP After-Party for Shay Todd.
 EFFEN VODKA quenched fashionistas, models and celebrities alike with signature
beach-worthy drinks such as the Bikini-tini, EFFEN Undressed and EFFEN on 7th.

Since bursting onto the scene two years ago and quickly becoming one of the
most popular new spirits in the country, EFFEN Vodka has been at the forefront
of fashion and celebrity events.  Most recently, EFFEN Vodka was the official
vodka of the Mercedes Benz Fashion Week at Smashbox Studios in Los Angeles and
also starred in the Rock&Republic fashion show during the same week.  EFFEN
Vodka was the official spirit in the Oscar nominee gift bags for the past two
years and this year the product made a guest appearance on The Tonight Show
with Jay Leno.

EFFEN Vodka was founded in 2003 by jstar Brands, a group of pop culture and
nightlife aficionados determined to breathe new life into the homogenous world
of spirits.  The company was built on word-of-mouth marketing with a budget
dwarfed by dozens of competitors with multi-million dollar marketing budgets. 
Instead, the company focused on reaching an influencer audience. Unlike other
brands, EFFEN Vodka is intimately tied to a nightlife culture. EFFEN Vodka was
created with direct input from the experts who know drinks best -- bartenders.

Planet 10 Spirits is a 50/50 venture between jstar Brands and Constellation
Brands' Barton Brands (NYSE: STZ; Australia: CBR).  EFFEN Vodka is the
company's first offering.  The company plans to develop and market future
luxury spirits brands.

About EFFEN Vodka

Based on a centuries-old Dutch recipe, EFFEN Vodka was fine-tuned with the help
of industry insiders to create an ultra-premium spirit in a sleek, functional
bottle.  The result was the first vodka bottle sheathed in rubber, which
ensures a no-slip grip and keeps the incredibly smooth vodka cold longer than
traditional bottles.  The first brand to combine hand-crafted, small- batch
vodka with contemporary design aesthetics, EFFEN proved to be a top-to- bottom
revolution in taste and design.  An elegant, silky-smooth liquid, EFFEN Vodka
features a clean, crisp citrus entry with subtle vanilla notes, a distinct
sweetness on the palate and a very smooth, balanced finish.  EFFEN Black Cherry
Vanilla is the only ultra-premium vodka to combine natural black cherry and
vanilla flavors.  The result is a fresh, multi-layered taste with a subtle
vanilla nose and palate entry followed by a light, refreshing black cherry
finish.  EFFEN Vodka and EFFEN Black Cherry Vanilla are available for
approximately $29.99 per 750 ml bottle at select spirits retailers.  It is also
available at clubs, bars, restaurants and hotels throughout the country. 

http://www.newscom.com/cgi-bin/prnh/20050722/CGF036

http://photoarchive.ap.org/



DATASOURCE: EFFEN Vodka



CONTACT:  Karen Davis, of Zeno for Planet 10 Spirits, [phone],

 

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