Nike Teams With Celebrity Director/Choreographer, Jamie King, for Latest Indian Inspired Nike Rockstar Workout

Viewers Can Learn 'Nike Rockstar Workout - Far East Funk' Dance Moves Online; Class Available Exclusively at 24 Hour Fitness Locations Nationally 


LOS ANGELES, Oct. 2  /PRNewswire-FirstCall/ -- Continuing to build on the success of its fitness dance apparel and footwear collection, Nike also unveils the latest version of its popular fitness dance class, The Nike Rockstar Workout created by celebrity director/choreographer, Jamie King.  The new Nike Rockstar Workout - Far East Funk is a fast-moving fusion of Bhangra, Hip Hop, and R&B. Taking cues from authentic Indian dance, celebrity director/choreographer Jamie King has mixed exotic beats with lush moves for an east-meets-west dance experience.

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The hour-long, high-energy cardio class, Nike Rockstar Workout - Far East Funk will be available exclusively at 24 Hour Fitness locations throughout the country now through November 23, 2006.  In addition, fitness enthusiasts can learn the dance moves to the workout at nikewomen.com via an interactive teaching video lead by Jamie King.

Nike's current dance inspired footwear and apparel collection is also influenced by Eastern culture and is designed for the quick, high-energy moves of a dance workout.  The pieces are comfortable, stylish and allow for optimal performance in the studio during routines like the Nike Rockstar Workout.

The Nike Rockstar Workout - Hip Hop is the fifth in a series of dance-based workouts created for Nike by MTV and Emmy Award nominated celebrity director/ choreographer, Jamie King.  King has collaborated with some of the country's top artists including Madonna, Jennifer Lopez, Britney Spears, Prince, Christina Aguilera, Mariah Carey, Ricky Martin, Janet Jackson, Pink and Shakira.

About Nike

NIKE, Inc. based in Beaverton, Oregon is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Bauer NIKE Hockey Inc., a leading designer and distributor of hockey equipment; Cole Haan, a leading designer and marketer of luxury shoes, handbags, accessories and coats; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories and Exeter Brands Group LLC, which designs and markets athletic footwear and apparel for the value retail channel.

About 24 Hour Fitness

Headquartered in San Ramon, Calif., 24 Hour Fitness, an innovative leader in the health and fitness industry, serves more than 3 million members in more than 360 clubs across 16 different states and four countries in Asia. Founded in 1983 as a one-club operation by Chairman and CEO Mark S. Mastrov, 24 Hour Fitness pioneered the concept of making fitness accessible, affordable and a way of life for everyone. Supporting the communities it serves, 24 Hour Fitness sponsors many charitable events and organizations including the 2004 - 2008 U.S. Olympic Teams and the Magic Johnson, Andre Agassi and Lance Armstrong Foundations. Please call 1-800-204-2400 or visit http://www.24hourfitness.com/ for more information and to find the location nearest you.

About Jamie King

Emmy Award and MTV Award-nominated director / choreographer Jamie King, host of MTV's The Grind and Fox's Dance Fever, is one of the most innovative artists working in the entertainment industry today.  King, who earlier this year directed Madonna's record-breaking "Confessions on the Dance Floor" 2006 World Tour (as well as having directed her hit music video "Sorry") is currently directing Christina Aguilera's "Back to Basics" World Tour.  King also directed Madonna's acclaimed "Re-invention Tour," the highest-grossing concert tour of 2004, King has worked with an impressive array of artists including Prince, Pink, Christina Aguilera, Ricky Martin, Britney Spears, Shakira, Elton John, George Michael and Michael Jackson and is regarded a master at creating sensational musical and dance performances. http://www.jamiekingofficial.com/ 

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DATASOURCE: NIKE, Inc.



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