Xinhua Finance Media Announces a Joint Project with NBC Olympics to Produce Animated Series 'Ring Force Five'

BEIJING, Nov. 7 /Xinhua-PRNewswire/ -- Xinhua Finance Media ("XFMedia"; Nasdaq: XFML), China's leading diversified financial and entertainment media company, announced today that its subsidiary Small World Television Limited ("Small World") has reached an agreement with NBC Olympics to jointly produce the animated series, "Ring Force Five".

In anticipation of the 2008 Beijing Olympic Games next summer, "Ring Force Five" is an animated series featuring five futuristic Olympians who travel back in time to experience the true essence and spirit of the modern Games, which were revived from their ancient model in 1896.  As they pursue their adventures through the defining moments of the Games, the young Olympians of "Ring Force Five" are assisted by both ancient wisdom and advanced technology, with the goal of keeping the Olympic flame burning forever bright.

"We are very proud that Small World has been chosen for this project," said XFMedia CEO Fredy Bush.  "The association with NBC Universal is of great significance to XFMedia.  We are looking forward to working closely with them and building a bridge to the major US sponsors involved with the Olympic Games and NBC."

"Our recent acquisition of Small World, was specifically targeted for creating production and advertising revenue opportunities in the US and we look forward to future collaborations with US broadcasters and media companies," added Ms. Bush.

The two companies will cooperate in the creation, promotion, distribution, product merchandising, sponsored product placement and advertising sales related to the series.  The first anticipated project is a one-hour DVD, which is to be released in the US just prior to the 2008 Beijing Games.  NBC Olympics and Small World will be responsible for the global marketing and merchandising of the DVD.

NBC Olympics is a division of NBC Universal. Dick Ebersol is Chairman, Olympic and Sports; Gary Zenkel is President.  "Ring Force Five" is being produced in conjunction with the unit's development arm, The Edison Project.

Small World Television Limited, a Xinhua Finance Media Company, is a television programming and production consulting company based in Hong Kong with offices in Beijing, China and New York City.

About Xinhua Finance Media Limited

Xinhua Finance Media ("XFMedia"; Nasdaq: XFML) is China's leading diversified financial and entertainment media company targeting high net worth individuals nationwide.  The company reaches its target audience via TV, radio, newspapers, magazines and other distribution channels.  Through its five synergistic business groups, Advertising, Broadcast, Print, Production and Research, XFMedia offers a total solution empowering clients at every stage of the media process and keeping people connected and entertained.

Headquartered in Beijing, the company has offices and affiliates in major cities of China including Beijing, Shanghai, Guangzhou, Shenzhen and Hong Kong. For more information, please visit http://www.xinhuafinancemedia.com/ .

Safe Harbor Statement

This announcement contains forward-looking statements.  These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995.  These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," 'confident' and similar statements.  Among other things, expectations about the production schedules and quotations from management in this announcement contain forward-looking statements.  Statements that are not historical facts, including statements about XFMedia's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties that could cause actual results to differ materially from those contained in any forward- looking statements.  Potential risks and uncertainties include, but are not limited to, risks outlined in XFMedia's filings with the U.S. Securities and Exchange Commission, including its registration statement on Form F-1.  All information provided in this press release is as of the date hereof, and XFMedia undertakes no duty to update such information, except as required under applicable law.

  For more information, please contact:

  China
   Xinhua Finance Media
   Joy Tsang
   Tel:    [phone]
   Mobile: [phone]
   Email:  

DATASOURCE: Xinhua Finance Media



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