Sonos (NASDAQ:SONO)
Historical Stock Chart
From Jul 2019 to Jul 2024
![Click Here for more Sonos Charts. Click Here for more Sonos Charts.](/p.php?pid=staticchart&s=N%5ESONO&p=8&t=15)
SonoSite, Inc. (Nasdaq:SONO), the world leader in
hand-carried ultrasound, announced an initiative today that will allow
clinicians to refresh their training in specific ultrasound-guided
procedures and goal-oriented examinations by viewing compelling, brief
and instructionally rich refresher courses on Apple's(R) fifth
generation iPod(R) with video. The announcement was made from the
World Congress on Ultrasound in Emergency and Critical Care Medicine
being held from June 11 -14 at the Jacob Javits Center in New York.
"The rising cost of healthcare demands that physicians become more
efficient, particularly at the point of care. This requires that they
retain an extraordinary amount of information. As a result, we see a
great need for assistive tools that can fit in a lab coat pocket,"
said Daniel D. Price, MD, a staff emergency physician at Highland
General Hospital in Oakland, California and Director of the Emergency
Ultrasound Fellowship who also teaches at the University of
California, San Francisco School of Medicine. Dr. Price helped found
Mobile Medical Media, a company that creates short instructional
videos to teach core procedures to doctors and medical trainees.
At this week's Congress, Drs. Price and Michael B. Stone will be
presenting results from their study that examined the effectiveness of
a brief bedside hand-held audio/video tutorial, used to teach
emergency medicine interns and residents to identify the brachial
plexus with hand-carried ultrasound for the administration of regional
anesthesia in emergency situations. This presentation will begin at
1:00 p.m. ET on Wednesday, June 14, during the "Best of Research"
Plenary Session.
"Ultrasound is a dynamic, 'real time' technology. Ideally,
physicians should refresh their ultrasound skills with an equally
dynamic training tool," continued Dr. Price. "Focused, well-designed
one-to-five minute tutorials can be viewed on an iPod wherever,
whenever they are needed, and can bring the physician or medical
student up-to-date, on the spot."
"The iPod has profound potential to alter when and where people
learn," noted Kevin M. Goodwin, President and CEO of SonoSite. "With
this initiative, we are harnessing its potential to help clinicians
fully integrate hand-carried ultrasound into their medical practice.
Since 1999, the peerless performance, durability and lightweight of
SonoSite's ultrasound systems have been enabling point-of-care
applications that are truly changing how medicine is practiced. We are
delighted to be using Apple's complementary technology to deliver
innovative hand-carried education as well, and help clinicians stay
current on new ultrasound applications."
From June to September 2006, SonoSite customers purchasing a new
MicroMaxx system will also receive a free video-enhanced iPod and two
free educational video module downloads from SonoSite's global
education web-site. These refresher courses cover the FAST exam
(Focused Abdominal Sonography for Trauma) and abdominal aortic
aneurysm (AAA) screening. Additional video modules for procedures in
anesthesia, surgery, emergency medicine and critical care will be
available for purchase from the SonoSite website after this initial
period.
The video courses are being produced under an exclusive agreement
with Mobile Medical Media. Mobile Medical Media is a physician-owned
company that creates brief instructional videos to teach clinicians
procedures, such as emergency ultrasound and image-guided regional
anesthesia, that are best illustrated in a video format, which is far
more revealing than static images. The firm's videos are all designed
to be viewed on handheld devices, so they can be used in any
environment. While the initial modules produced for SonoSite are in
the English language, SonoSite and Mobile Medical Media are preparing
equivalent modules in several European and Asian languages.
These refresher courses are designed to provide clinicians with a
compelling reminder of how to perform certain procedures with
ultrasound guidance, and are not to be used in place of formal
training.
SonoSite will be demonstrating the FAST and AAA screening courses
on iPods in its booth, #501/502, at the World Congress through
Wednesday.
About SonoSite
SonoSite, Inc. (www.sonosite.com) is the innovator and world
leader in hand-carried ultrasound, with an installed base of more than
25,000 systems. The company, headquartered near Seattle, is
represented by eight subsidiaries and a global distribution network in
over 75 countries. SonoSite's small, lightweight systems are expanding
the use of ultrasound across the clinical spectrum by cost-effectively
bringing high performance ultrasound to the point of patient care. The
company employs approximately 500 people worldwide.
About Mobile Medical Media
Mobile Medical Media LLC (www.mobilemedicalmedia.com) is a
physician-owned company that creates short instructional videos to
teach core procedures to doctors and medical trainees. Their videos
are specifically designed for use on handheld devices at the patient's
bedside. Ultrasonography, like many medical procedures, is best
illustrated in video format, a far richer medium than still images.
Mobile Medical Media's group of experienced physician educators and
content developers is uniquely positioned to produce cutting-edge,
portable educational videos for use in various patient care settings.
The founders of Mobile Medical Media are Dr. David Adler, Samuel R.
Brooks, Esq., Dr. Dan Price, Dr. Michael Stone and Dr. Ralph Wang.