Sonos (NASDAQ:SONO)
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SonoSite, Inc. (Nasdaq:SONO), the world leader in
hand-carried ultrasound, announced today that its MicroMaxx ultrasound
system is a recipient of the 2006 Industrial Design Excellence Awards
(IDEA). The SonoSite MicroMaxx system is one of 106 award winners out
of 1,494 applicants.
Sponsored by BusinessWeek and the Industrial Designers Society of
America (IDSA), the IDEA awards are judged by a jury of 18 leading
individuals in the design world. When reviewing applications and
viewing product samples in a face-to-face evaluation, jurors focus on
design innovation, benefit to the user, benefit to the
client/business, ecological responsibility, aesthetics and appeal.
"This year's winners shared a few things in common," remarked
juror Robyn Waters, founder and president, RW Trend LLC. "The best of
the best found a way to cut through the clutter and simplify product
and message. The winning designers were able to tune into the hearts
and the minds of the customer, not just into market trends, and
deliver smart products that reframed entire categories."
This is SonoSite's third IDEA award. In 2000, the SonoSite
180(TM), the ultrasound industry's first hand-carried system weighing
under ten pounds, won an IDEA award and in 2003 the iLook(R) system
also won an award.
"As the world leader in hand-carried ultrasound, SonoSite has
built its corporate reputation on providing point of care solutions
for physicians and their patients," said Kevin M. Goodwin, SonoSite
President and CEO. "To achieve this goal, we design hand-carried
ultrasound systems that fuse form with function. On behalf of the
entire SonoSite team, I want to thank IDSA for recognizing the
MicroMaxx system as an important example of design and healthcare
innovation."
The company's newest product, the MicroMaxx system, which
incorporates SonoSite's third generation of hand-carried ultrasound
technology, began shipping in June 2005 and represents a revolutionary
crossover point between hand-carried and cart-based systems. Weighing
less than eight pounds and with the size and appearance of a notebook
computer, the MicroMaxx system delivers high-resolution image quality
at a fraction of the cost of larger, heavier cart-based systems. A
five-year warranty on the system and most of its transducers comes
standard, dramatically lowering ownership costs in an industry that
typically charges 7-10% of a product's purchase price in annual
service contracts.
The BusinessWeek IDEA report is available on newsstands today and
the IDSA quarterly magazine, Innovation, will publish further
information on the winners in its annual yearbook this fall. All
winners with descriptions, photos and contacts are featured on IDSA's
website www.idsa.org.
About SonoSite
SonoSite, Inc. (www.sonosite.com) is the innovator and world
leader in hand-carried ultrasound, with an installed base of more than
25,000 systems. The company, headquartered near Seattle, is
represented by eight subsidiaries and a global distribution network in
over 75 countries. SonoSite's small, lightweight systems are expanding
the use of ultrasound across the clinical spectrum by cost-effectively
bringing high performance ultrasound to the point of patient care. The
company employs approximately 500 people worldwide.
About IDEA, Industrial Designers and IDSA
The IDEA program fosters business and public understanding about
the impact of industrial design excellence on the quality of life and
the economy.
Industrial designers determine the form, use features and
interaction qualities of manufactured products, packaging and digital
media systems. They study people at work, at home and in motion to
create satisfying experiences with products from the kitchen and the
office to the hospital and the warehouse, shaping these to fit their
customers and to make effective use of industrial processes. In this
way, industrial designers have a quiet but profound presence in almost
everything people encounter during the day.
IDSA is the voice of industrial design, committed to advancing the
profession through education, information, community and advocacy.