Fanhua Puyi Family Office, a subsidiary of Puyi Inc. (NASDAQ: PUYI), Celebrates Its Third Anniversary, With Cumulative Service Assets Exceeding 5 billion yuan

GUANGZHOU, China, Oct. 24, 2023 /PRNewswire/ -- On October 23, 2023, Fanhua Puyi Family Office held a grand third-anniversary celebration at its Guangzhou headquarters. Puyi Group Chairman Yong Ren, Puyi Group Vice President Shuqiang Liu, Puyi Fund General Manager Jianhua Wang, Fanhua Puyi Family Office General Manager Lili Chen and Fanhua Puyi Family Office Deputy General Manager Mubin Lin, and other managements attended the event, celebrating the third anniversary of Fanhua Puyi Family Office together.

At the celebration, the participating managements and guests fully affirmed and recognized the achievements of the Fanhua Puyi Family Office in the past three years and expressed their sincere blessings and expectations for its future development. Partners, branch managements, and colleagues also sent their sincere blessings to the Fanhua Puyi Family Office through live broadcasts.

Lili Chen, general manager of Fanhua Puyi Family Office, expressed her gratitude to the group managements, branch managements, and partners for their strong support in the past three years. In the future, Fanhua Puyi Home Office will continue to maintain its original intention to provide more professional, efficient, and warm services to clients, provide stronger empowering support to FOC partners, and contribute to the development and prosperity of China's family office industry.

The year 2023 is a critical year for China's economy to fully recover after the Covid-19, and China's macro-society is also in the midst of unprecedented changes. Faced with multiple uncertainties such as geopolitical changes and changes in the international financial environment, the wealth goals of many Chinese high-net-worth families have gradually shifted to wealth security and wealth inheritance, and have begun to seek professional services from family offices.

Established on October 23, 2020, Fanhua Puyi Family Office is a high-end consulting service brand under the NASDAQ-listed PUYI Group (NASDAQ: PUYI), which focuses on serving high-net-worth and ultra-high-net-worth clients. After three years of hard work and vigorous growth, the cumulative service assets of Fanhua Puyi Family Office has exceeded 5 billion yuan, and has quickly become a leading institution in the field of independent family offices.

Upgrade Service to create a better customer experience continuously

1. Fanhua Puyi Family Office focuses on high-net-worth and ultra-high-net-worth client families and provides a comprehensive "3+3 service system" based on the individual needs of clients and families, including family wealth protection, family wealth management, family wealth inheritance, family member services, and family governance services, family enterprise services, and other supporting value-added services, covering the multi-dimensional needs of people, families, enterprises and finances. 
2. Fanhua Puyi Family Office adopts a 1+2+N butler-style team service model, which consists of 1 FOC (family wealth consultant), 2 online and offline wealth architects, and N internal and external expert consultants (trust, law, tax, investment, education, insurance, charity, etc.), who work together to provide clients with high-quality and one-stop solutions.
3. Enhanced the service system. Centered around trust consulting services and in alignment with industry regulatory policies, Fanhua Puyi Family Office is broadening its service offerings beyond insurance fund trusts and family trust consulting services. Fanhua Puyi Family Office is extending our services to encompass a wider spectrum of trust categories, including family service trusts, personal wealth management trusts, special needs trusts, and charitable trusts. This initiative aims to make wealth management trust services more accessible to a diverse clientele, reaching households far and wide. In complement to our core services, Fanhua Puyi Family Office also provides auxiliary service modules, such as legal, tax, education, and life services, tailored to the needs of high-net-worth clients, providing clients with global integrated solutions.

Stay true to our original aspirations, and create first-class service levels with a first-class professional team

The core members of the Fanhua Puyi Family Office expert team all graduated from well-known universities at home and abroad, covering experts in fields of trust, taxation, law, and asset allocation. They all hold professional certificates such as Chartered Financial Analyst (CFA), STEP Diploma in International Trust Management (STEP), Certified Private Banker(CPB), and Certified Public Accountant (CPA). The core members used to work at the top domestic and international institutions and have rich industry experience.

The team members have won a series of authoritative awards in the industry with their profound skills. In the 4th China Private Banking Elite Competition held by FPSB China in 2023, Puyi Family Office-Soul Fragrance Team, as the only non-banking team, won the "Top Ten Teams in the Country", and also won 1 Gold Award, 2 Silver Awards, and 1 Award of Excellence.

Technology empowered to build a more efficient and collaborative home-office ecosystem

Fanhua Puyi Family Office has independently developed the Family Office Intelligent Service System (FOISS) which is dedicated to realizing efficient collaboration throughout the whole process of the family office ecosystem. In 2023, business operations fully accelerated, and the time limit for the establishment of family trusts/insurance fund trusts be shortened to as fast as one day. Clients can use FOISS to check the status of survival management with the aid of the FOISS, which is clear at a glance and provides peace of mind.

Leading the industry with a more complete FOC talent incubation system

In 2023, Fanhua Puyi Family Office opened its independently developed FOC incubation camp to the entire market, attracting more social elites to enter the home office industry, realizing career transformation, and cultivating more professional talents for China's family office industry. Puyi Family Office FOC talent incubation system includes full-process, three-dimensional projects such as training empowerment, branding, marketing support, consultant companionship, technological empowerment, etc., and has cultivated more than 4,200 FOC (Family Wealth Consultants) in total, and has supported more than 530 Gawker salons with different themes across the country.

Well-recognized by the industry and clients with hard work

As of September 30, 2023, Fanhua Puyi Family Office has provided professional wealth protection, management, and inheritance planning services to more than 500 Chinese families, and a cumulative asset size of more than 5 billion yuan and an annual growth of more than 125%. After winning the Golden Shell Award and the Golden Honor Award for "Excellent Family Office" in 2022, in 2023, Fanhua Puyi Family Office won the "Golden Honor Award - Outstanding Family Office" award for the second time with its outstanding strength, which is deeply recognized by the market.

Puyi Family Office has always adhered to a firm buyer's mindset and long-termism, accompanies clients in creating, accumulating and inheriting family wealth and spiritual values with professional experience, and is a family office with professionalism, righteousness and fragrant soul.

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