Toshiba Europe Streamlines Product Planning with MicroStrategy

Enterprise-wide Supply Chain Reporting Solution Improves Accuracy of Product Planning


MCLEAN, Va., Sept. 30  /PRNewswire-FirstCall/ -- MicroStrategy® Incorporated (NASDAQ:MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that Toshiba Europe GmbH, based in Neuss, Germany, has chosen the MicroStrategy Business Intelligence Platform to support its supply chain management application. Toshiba Europe GmbH in Neuss is Toshiba's European headquarters for computer systems, projectors, storage media, and consumer electronics.

Toshiba Europe plans to implement an enterprise-wide supply chain reporting application to simplify product management and planning, which has been based on Excel spreadsheets. The new MicroStrategy-based system will be used as a product management tool for all European countries, and will monitor several thousand different products each month. Employees from the quality control, product management, and sales departments will use the reports and dashboards to identify and analyze product trends. The user-friendly Web interface will enable employees in the branch offices to autonomously generate additional reports and perform ad hoc analyses down to the individual item level. Additionally, the business intelligence system enables analyses that contain historical milestones, including product changes or sales territory reorganizations.

"Following an extensive selection process, we chose MicroStrategy because it allows us to build on a scalable BI platform from the beginning, and will support the work in our multiple international branches," explains Dr. Jorg Floel, Head of Supply Chain Management at Toshiba Europe. "The ability to see consistent key indicators across the product data will simplify quality control processes."

"Toshiba Europe GmbH is an established player in the IT market, and we are pleased that we were able to demonstrate our technical leadership during the selection process," said Sanju Bansal, MicroStrategy COO. "MicroStrategy 9 is well-suited for enterprises in rapidly changing markets that require scalable and flexible reporting capabilities."

About Toshiba Europe GmbH

Toshiba Europe GmbH, located in Neuss, Germany, is part of the global Toshiba Corporation and the European headquarters for products from computer systems, storage devices and digital consumer products. Toshiba is a world leader and innovator in pioneering high technology, a diversified manufacturer and marketer of advanced electronic and electrical products spanning information & communications systems; digital consumer products; electronic devices and components; power systems, including nuclear energy; industrial and social infrastructure systems; and home appliances. Toshiba was founded in 1875, and today operates a global network of more than 730 companies, with 199,000 employees worldwide and annual sales surpassing US$67 billion. Visit Toshiba's web site at http://www.toshiba.co.jp/index.htm

About MicroStrategy

Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology.  MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day.  Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (NASDAQ:MSTR) is available at http://www.microstrategy.com/.

MicroStrategy, MicroStrategy 9, and MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries.  Other product and company names mentioned herein may be the trademarks of their respective owners.

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  MicroStrategy Incorporated
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