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MSFT Microsoft Corporation

409.50
0.16 (0.04%)
Pre Market
Last Updated: 12:47:21
Delayed by 15 minutes
Share Name Share Symbol Market Type
Microsoft Corporation NASDAQ:MSFT NASDAQ Common Stock
  Price Change % Change Share Price Bid Price Offer Price High Price Low Price Open Price Shares Traded Last Trade
  0.16 0.04% 409.50 409.64 409.76 35,537 12:47:21

Microsoft's LinkedIn to Buy Drawbridge, Boosting Marketing Technology

29/05/2019 1:09am

Dow Jones News


Microsoft (NASDAQ:MSFT)
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From May 2019 to May 2024

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   By Josh Beckerman 
 

Microsoft Corp.'s (MSFT) LinkedIn business has agreed to acquire Drawbridge, an "identity resolution" company that uses artificial intelligence and machine learning technology for tasks including marketing and personalization.

Drawbridge's investors include Sequoia Capital, Kleiner Perkins and Northgate Capital.

LinkedIn said in a blog post that Drawbridge "will allow us to accelerate the capabilities of our Marketing Solutions platform, helping our customers better reach and understand their professional audiences."

 

Write to Josh Beckerman at josh.beckerman@wsj.com

 

(END) Dow Jones Newswires

May 28, 2019 19:54 ET (23:54 GMT)

Copyright (c) 2019 Dow Jones & Company, Inc.

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