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Share Name | Share Symbol | Market | Type |
---|---|---|---|
Microsoft Corporation | NASDAQ:MSFT | NASDAQ | Common Stock |
Price Change | % Change | Share Price | Bid Price | Offer Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
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9.35 | 2.35% | 407.19 | 407.00 | 407.22 | 407.15 | 401.86 | 402.28 | 17,521,795 | 00:59:08 |
By Maryam Cockar
Marks & Spencer Group PLC (MKS.LN) said Thursday that it will explore how Microsoft Corp.'s (MSFT) artificial-intelligence technology can be used to improve customer experience and optimize retail operations.
FTSE 100-listed M&S said the strategic partnership with the U.S. technology company is part of its strategy to become a "digital-first retailer" and forms part of its wider transformation program.
As part of the collaboration, the company said a team of Microsoft artificial-intelligence engineers and product personnel will partner with M&S's technology team to accelerate the retailer's digital transformation. No financial details about the partnership were disclosed.
M&S Chief Executive Steve Rowe said working with Microsoft to understand how artificial intelligence can improve the in-store experience for customers and wider operations could be a "game changer for M&S--and for retail."
At 1250 GMT, M&S shares were down 0.3% at 292.80 pence.
Write to Maryam Cockar at maryam.cockar@dowjones.com
(END) Dow Jones Newswires
June 21, 2018 09:19 ET (13:19 GMT)
Copyright (c) 2018 Dow Jones & Company, Inc.
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