Facebook Could Move to Capitalize on Search Advertising

   This is an investment opinion on Facebook (NASDAQ: FB), Yippy, Inc. (PINKSHEETS: YIPI), Microsoft (NASDAQ: MSFT) and Google (NASDAQ: GOOG). In a New York Times article yesterday highlighting the Facebook (NASDAQ: FB) IPO, it is speculated that Facebook "will not be able to ignore the huge search advertising market for long and will be drawn into creating a search engine that more directly competes with Google (NASDAQ: GOOG)."

The article continues with, "As the rivalry between Facebook and Google intensifies, Microsoft (NASDAQ: MSFT) has chosen to get steadily cozier with Facebook. Facebook and Microsoft are collaborating on Internet search, employing the gobs of user data generated by members of the social network to improve searches on Microsoft's Bing." Forbes also had an article stating that they expect Facebook to move into search. Whether Facebook chooses to do it in-house or through acquisition remains to be seen.

Yippy.com (PINKSHEETS: YIPI), a new economy technology company that develops advanced search technologies, content aggregation services and application services has also made headlines with the addition of two new board members, Morton Fink, who was previously the CEO of Warner Home Video and a Senior Vice President of Sony Corporation of America and Debbie Sharken who is currently Chief Marketing Officer at the Direct Marketing Association.

According to a Market Access Profile from Standard & Poor's one of the principal stockholders of Yippy, Inc., Vivisimo, Inc., was recently acquired by IBM for an undisclosed amount. (http://reports.standardandpoors.com/aidata/maccess/pdf/98584y20.pdf)

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