Lexar Media (NASDAQ:LEXR)
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Lexar Media, Inc. (Nasdaq: LEXR), a world leader in
advanced digital media technologies today announced Lexar(R) Smart
Download, an intelligent acquisition plug-in module that will allow
photographers to rapidly download and manage images directly from
their memory cards via Adobe(R) Bridge, a component of Adobe Creative
Suite (CS2). On display at the Photo Marketing Association
International Show (PMA), the new plug-in will make it possible for
photographers to leverage advanced features offered by Lexar
Professional ActiveMemory(TM) CompactFlash(R) (CF) and Secure
Digital(TM) (SD) flash memory cards and will provide a productivity
boost with the ability to manage multiple concurrent downloads using
Lexar's Professional Firewire and USB 2.0 CompactFlash Readers.
"Professional photographers and designers need solutions that will
help streamline workflows and allow them more time to concentrate on
creative expression," said Mark Hilton, vice president of Creative
Suite products at Adobe. "The Lexar Smart Download plug-in takes
advantage of the Adobe open scripting interface by allowing direct
image downloads along with important IPTC metadata to Adobe Bridge and
Creative Suite 2, a very compelling utility for our customers."
"The vast audience using this popular image browsing application
should appreciate the immediate improvement in the digital imaging
workflow provided by Lexar Smart Download," said John Omvik, director
of professional product marketing, Lexar. "Professionals need the
ability to have their metadata automatically read and applied
throughout the digital imaging process. This valuable plug-in will
allow IPTC and captioning information to stay with stored images at
every step in the process and will dramatically reduce the
administrative redundancies for those photographers who capture many
images when using Adobe Bridge to view their content," he added.
The ActiveMemory System (AMS) is Lexar's innovative digital
photography workflow technology that stores user preferences and host
device settings in a protected area on AMS flash memory cards. These
settings can only be modified by the host application that created
them and can be used to auto-configure multiple AMS-enabled products
within the system. Also, these settings are preserved even when the
card is re-formatted or other data files on the card are deleted,
because the AMS data is stored outside the standard DOS file structure
on the card. The AMS functionality coupled with Lexar Smart Download
makes it possible to drive concurrent downloads from multiple cards
and readers, creating a truly compelling benefit for any serious
photographer looking to save real time in their daily workflow.
Beyond AMS, Lexar Smart Download also supports the simultaneous
downloading feature of Lexar's award-winning Professional CompactFlash
Readers and will benefit all photographers who look to reduce the time
currently required to download stored images via Adobe Bridge.
Available in both USB and Firewire formats, Lexar's Professional
CompactFlash Readers are uniquely designed to stack and directly
connect to one another (to a hub with USB models) and to the host
computer for high-speed, simultaneous download of images stored on
multiple flash memory cards. Depending on the volume of flash memory
cards and stacked readers, the workflow improvements provided by
simultaneously downloading stored contents is unfathomable.
In addition, Lexar Smart Download will support the download of
content to primary and secondary destinations (folders)
simultaneously. It will also provide the ability to organize images
during the downloading process by date, making it possible for
photographers to systematically manage their images, files and folders
effectively.
Lexar Smart Download will be available as a stand-alone
application on Lexar's direct selling website for $29.95. In addition,
Lexar Smart Download will soon be included with all of Lexar's
Professional ActiveMemory CompactFlash and Secure Digital flash memory
cards. The plug-in will be available for both Mac OS 10.4 and Windows
XP/2000 and is scheduled for release by the end of March. More
information on Lexar's professional products can be found at
www.lexar.com.
About Lexar Media, Inc.
Lexar is a leading marketer and manufacturer of NAND flash memory
products including memory cards, USB flash drives, card readers and
ATA controller technology for the digital photography, consumer
electronics, industrial and communications markets. The company holds
over 94 issued or allowed controller and system patents, and licenses
its technology to companies including Olympus Corporation, Samsung
Electronics Co., Ltd., SanDisk Corporation and Sony Corporation. Lexar
sells its memory cards worldwide and through an exclusive agreement,
also sells memory cards under the Kodak brand. Headquartered in
Fremont, California, Lexar has operations in countries around the
world. More information is available at www.lexar.com.
Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements, which are
subject to the safe harbor provisions of the Private Litigation Reform
Act of 1995. These statements include statements related to the
benefits and availability of, and consumer demand for, Lexar's
products, including Lexar Smart Download and ActiveMemory flash memory
cards, and the growth opportunities available to Lexar. These
forward-looking statements involve risks and uncertainties that could
cause our actual results to differ materially from those anticipated
by these forward-looking statements. These risks include that the
growth and success of our business depends on our ability to achieve
and maintain technology leadership, and develop, sell and market
products that are commercially accepted. Readers should also refer to
the risk factors described in our filings with the SEC, including our
most recently filed Form 10-K and Form 10-Q. We assume no obligation
to update the information in this release.
Lexar, ActiveMemory and the Lexar logo are trademarks of Lexar
Media, Inc. All other brand or product names are trademarks or
registered trademarks of their respective holders.