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Share Name | Share Symbol | Market | Type |
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Intel Corporation | NASDAQ:INTC | NASDAQ | Common Stock |
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New Study Indicates 88 Percent of Consumers Consider Dangers but Click Promotional Diet and Fitness Pop-Ups Regardless
NEWS HIGHLIGHTS
Intel Security today released findings from its new study, “Online Security Diet: You Are What You Click,” which examines the online behaviors and attitudes of Americans ages 21 to 54 toward dieting clickbait. The research revealed that when it comes to the desire for the ideal body, people may be willing to sacrifice their online security if it takes them a step closer to achieving desired results.
With the summer season approaching, May is a popular month to start a new diet routine, and people are turning online for quick solutions. Thanks to better weather, more hours of sunlight and planned vacations, consumers have more opportunities to be active, which kick-starts a new wave of diets long after New Year’s resolutions come to an end.
“Cybercriminals are becoming increasingly savvy at understanding the seasonality of consumer search habits and exploiting that information to their full potential,” said Gary Davis, chief consumer security evangelist at Intel Security. “As such, it is increasingly important people understand safe online searching behavior and how to identify potentially risky sites and emails. This is why we continue to invest in ongoing education efforts to reinforce strong habits that help consumers enjoy safer online experiences.”
Study highlights include:
Dieting Promotions: Too Good to be True?
Think Before You Click
Beware of What You Share
How You Can Better Protect Yourself to Avoid Online Diet Scams:
Find more information:
You can also visit the Intel Security Facebook page at facebook.com/intelsecurity and McAfee Security Advice Center for information on the latest consumer threats and tips for living safer online.
Study Methodology
In April 2016, Intel Security commissioned MSI International to conduct an online global study among 15,000 consumers between the ages of 21 to 54, evenly split among age and gender.
About Intel Security
Intel Security, with its McAfee product line, is dedicated to making the digital world safer and more secure for everyone. Intel Security is a division of Intel Corporation. Learn more at www.intelsecurity.com.
Intel and the Intel logo are trademarks of Intel Corporation in the United States and other countries.
*Other names and brands may be claimed as the property of others.
No computer system can be absolutely secure.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160517005207/en/
Intel SecurityMary Salvaggio, 646-527-5858mary.salvaggio@intel.comorZeno GroupJuliana Sheldon, 310-566-3989Juliana.sheldon@zenogroup.com
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