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| Share Name | Share Symbol | Market | Type |
|---|---|---|---|
| Helen of Troy Ltd | NASDAQ:HELE | NASDAQ | Common Stock |
| Price Change | % Change | Share Price | Bid Price | Offer Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
|---|---|---|---|---|---|---|---|---|---|---|
| 1.44 | 1.54% | 94.96 | 92.00 | 95.05 | 96.12 | 92.70 | 94.60 | 362,815 | 22:30:00 |
From May 2019 to May 2024
By Josh Beckerman
Procter & Gamble Co., which has been selling brands to focus on its largest, most profitable operations, has sold its Vicks VapoSteam U.S. liquid inhalant business to Helen of Troy Ltd.
Consumer-products company Helen of Troy bought a license for Vicks VapoPad trademarks in a related transaction.
Helen of Troy, which sells items under brands including OXO, Febreze and Brut, already uses Vicks products in Vicks-branded humidifiers and other items. "By combining the businesses of devices and consumables, we are now able to give inhalants greater marketing focus and to invest in additional new product development," the company said.
The U.S. VapoSteam business associated with the acquisition had revenue of about $10 million last year.
On March 19, Inter Parfums said it would buy P&G's Rochas fragrance brand for $108 million. Late last year, P&G struck deals to sell its Camay and Zest soap brands to Unilever PLC and battery maker Duracell to Warren Buffett's Berkshire Hathaway Inc.
Write to Josh Beckerman at josh.beckerman@wsj.com
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