Google in Talks to Pay Publishers for Content in Premium News Product

By Benjamin Mullin 

Alphabet Inc.'s Google is in talks with publishers about paying a licensing fee for content that would be in a premium news product, according to people familiar with the matter, a move that would mark a shift in the search giant's relationship with news organizations.

Talks are early, and it is unclear if agreements will be reached, the people said. Most of the publishers in talks with Google are outside the U.S., including in France and Europe, one of the people said.

Financial terms of the possible licensing agreements being considered couldn't be learned.

Licensing deals between Google and news organizations for its news product would be a watershed moment for publishers, who have long sought compensation from the search giant. Google sends news organizations huge amounts of traffic each month through its search engine but has so far resisted paying news organizations for their content directly.

Google would be the second tech giant to move toward paying publishers. Last year, Facebook Inc. said it would pay news organizations -- in some cases millions of dollars a year -- to license their headlines and story summaries for a news tab.

Write to Benjamin Mullin at [e-mail]

(END) Dow Jones Newswires

February 14, 2020 09:27 ET (14:27 GMT)

Copyright (c) 2020 Dow Jones & Company, Inc.