Everlast Worldwide to Launch New Logo and Icon as Part of Global Re-Branding Strategy

  
    
  
  
    
      Everlast® Worldwide Inc. (Nasdaq: EVST), 
      manufacturer, marketer and licensor of sporting goods, apparel, footwear 
      and other active lifestyle products under the Everlast brand name, today 
      announced that it will launch a new global brand and product strategy to 
      build on its status as a premier athletic company. Everlast Worldwide 
      has developed new brand assets in order to create a clear and consistent 
      brand message that will be established by licensees worldwide in every 
      product category.
    
    
      The re-branding will be launched in the third quarter of 2007, and it 
      will include strategies within a unified marketing plan that will 
      effectively set the goals, ambitions and future objectives to enhance 
      Everlast’s position as a premier brand. As 
      part of this integrated marketing effort, Everlast will reveal a 
      refreshed logotype, a new icon, corporate colors and tagline, “GREATNESS 
      IS WITHIN,” via print, out-of-home and 
      internet advertising campaigns. Everlast will further communicate this 
      re-branding effort in 2008 on all product packaging and communication 
      materials worldwide.
    
    
      The new brand assets are based on the ethos of strength, dedication, 
      individuality and authenticity which collectively define Everlast’s 
      history and future. The refreshed logotype has been updated to meet the 
      modern needs of the Everlast consumer. The new icon is clean, bold, 
      energetic and confident. It is unique, easily recognizable and its 
      vanishing perspective symbolizes the idea of infinity; the idea of never 
      stopping. The composite logotype and icon together will stand as a 
      dynamic representation of the Everlast brand ethos. The consistent use 
      of these brand assets on a global scale will help to ensure a cohesive 
      brand message to all Everlast consumers.
    
    
      Seth Horowitz, Chairman and CEO of Everlast Worldwide Inc., said, “We 
      are confident that our new brand strategy will elevate the Everlast name 
      based upon the core values brought out by our brand ethos. In order to 
      effectively communicate these principles we clearly understood the need 
      for our consumer to connect with our brand on an emotional level and we 
      have done extensive research to understand our target consumer’s 
      needs and wants. The broad goal of our strategy is to establish a clear 
      vision and image for our brand on a global scale. We feel confident that 
      our new brand guidelines accurately establish the equity and strength of 
      our brand heritage and point to the future of Everlast as a premier 
      fitness and active lifestyle brand.”
    
    
      About Everlast Worldwide Inc.
    
    
      Everlast Worldwide Inc. is a leading designer, manufacturer and marketer 
      of boxing and fitness related sporting goods equipment under the 
      well-recognized Everlast brand name and a worldwide licensor of the 
      Everlast brand for apparel, footwear, sporting goods equipment and other 
      active lifestyle products and accessories. Since 1910, Everlast has been 
      the preeminent brand in the world of boxing and among the most 
      recognized brands in the overall sporting goods and apparel industries. 
      In order to capitalize on the rich heritage and authenticity of the 
      Everlast brand, the company has extended the Everlast brand outside of 
      the boxing ring into complementary product categories. Our strategy is 
      to continue to leverage the unique qualities represented by the Everlast 
      brand—Strength, Dedication, Individuality and 
      Authenticity — to become a leading global 
      athletic brand and a necessary part of the lives of consumers who train, 
      compete and live an active lifestyle.
    
    
      Statements made in this Press Release that state the intentions, 
      beliefs, expectations or predictions of Everlast Worldwide, Inc. and its 
      management for the future are forward-looking statements. It is 
      important to note that actual results could differ materially from those 
      projected in such forward-looking statements. Information concerning 
      factors that could cause actual results to differ materially from those 
      in forward-looking statements is contained from time to time in filings 
      of Everlast Worldwide with the U.S. Securities and Exchange Commission, 
      including the annual report on Form 10-K under the heading “Risk 
      Factors.” Copies of these filings may be 
      obtained by contacting Everlast Worldwide or the SEC.