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eBay Inc | NASDAQ:EBAY | NASDAQ | Common Stock |
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eBay to leverage new data to crowd-source deals on Thanksgiving Day with virtual holiday “Wishbone”
A new study released today by eBay and TNS shows that consumers are starting their holiday shopping earlier than in previous years. The study notes that the number of Americans who waited until December to start their Christmas shopping declined by 7% from 2014 to 20151. Instead, respondents said they are increasingly starting their shopping in November, especially women, with 43% reporting the start of their shopping season this month2.
This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20151111005481/en/
Besides an earlier start, the eBay-TNS study also showed that the use of mobile devices to buy items in general has increased since 20143, and the trend continues when looking at those who intend to use a mobile device for buying gifts this Christmas.
These points help illustrate how the traditional “Cyber 5 Weekend” – Thanksgiving through Cyber Monday – is shifting as shoppers look for deals earlier, and engage in anytime-anywhere shopping with their mobile devices.
“Consumers are driving an extended holiday shopping calendar, and demanding earlier access to bigger deals, brands and selection,” said Hal Lawton, senior vice president of eBay North America. “Understanding these shifts allows eBay to celebrate the traditional shopping milestones with our customers, and to also establish new ones.”
Beginning on Thanksgiving day, eBay will put a modern twist on the classic tradition of breaking the turkey wishbone with a digital “Wish Bigger Wishbone,” letting shoppers crowdsource the deals they want most, while skipping the chaos of brick-and-mortar shopping – but not the savings. From 4 p.m. EST until 10 p.m. EST on Thursday, Nov. 26, competing deals will be featured on the “Wish Bigger Wishbone” at http://www.ebay-wish-bigger.com, and shoppers will vote to break open and unlock a series of incredible deals on the season’s most coveted gifts across tech, toys, fashion and home.
According to eBay data, last year’s mobile shopping peaked at 9 p.m. EST on Thanksgiving, so the “Wish Bigger Wishbone” is timed to when and how consumers are thinking about finding the perfect gifts.
Beyond Thanksgiving, eBay will also offer deep discounts on hot items every day at eBay.com/deals. New deals will launch every hour around the clock on Thanksgiving through Cyber Monday:
Thanksgiving Deals include*:
Black Friday Deals include*:
Cyber Monday Deals include*:
For additional shopping inspiration and holiday deals on the hottest, in-demand items all season long, visit ebay.com/holidays.
1-5 TNS and eBay Holiday USA Report 2015
* Deal prices are subject to change, please check the item page for final price.
About eBay
eBay Inc. (NASDAQ:EBAY) is a global commerce leader including the eBay, StubHub and eBay Classifieds platforms. Collectively, we connect millions of buyers and sellers around the world, empowering people and creating opportunity through Connected Commerce. Founded in 1995 in San Jose, Calif., eBay is one of the world’s largest and most vibrant marketplaces for discovering great value and unique selection. In 2014, eBay enabled $83 billion of gross merchandise volume. For more information about the company and its global portfolio of online brands, visit www.ebayinc.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20151111005481/en/
eBayKari Ramirez, 408-219-5120Consumer Communicationskaramirez@ebay.comorEdelmanJessica Defilippo, 212-819-4823jessica.defilippo@edelman.com
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