Central Garden and Pet (NASDAQ:CENT)
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Central Garden & Pet Company (NASDAQ:CENT) today
announced new partnerships with Major League Baseball's New York Mets,
Atlanta Braves and the Seattle Mariners, and renewed agreements with
the Texas Rangers and the Oakland Athletics. Together, the teams and
Central's leading brands of garden and pet supplies will roll out a
series of special events that are bound to be enjoyed by baseball
fans, families, and their pets throughout the second half of the
season. This is Central's second sponsorship season with Major League
Baseball teams, which comes on the heels of successful partnerships
with NFL football squads last fall.
"Baseball has proven to be a great fit for our consumer marketing
initiatives," commented Jim Heim, President of the Pet Division,
Central Garden & Pet. "We are expanding our strategic partnerships
with other large market major league baseball teams in 2006, to
further promote our innovative garden and pet branded products and our
message of responsible pet ownership to a large base of families and
individuals who either own or are considering owning a pet. The teams
have been very creative in helping us produce some fun and educational
events that should make this a very exciting second half of the 2006
baseball season.
Some of the special promotions and events on tap include:
-- Retail sweepstakes called "Family Fantasy Days" where fans and
their families are encouraged to visit participating pet
retailers to enter for chances to win fantasy experiences with
their favorite team, including team meet-n-greets, signed
merchandise, on field access and VIP hospitality.
-- Video board promotions where fans have the opportunity to
submit photos of their family pet dressed up in their favorite
team gear for chances to win tickets to a future game and have
their pet's photo displayed on the video board at the stadium.
-- Dog Days at the Ballpark where fans can bring their four
legged friends for an enjoyable day at the game.
-- Pet adoption events at ballgames where fans will have the
opportunity to learn about responsible pet care and actually
have the chance to adopt a dog or cat.
-- Calendar giveaways featuring players, adoptable pets, pet tips
and coupons for great pet products from Central's various pet
brands.
All promotions will highlight one or more of Central's brands
including Pennington, TFH/Nylabone, Four Paws, Kaytee, Breeder's
Choice, Super Pet, All-Glass Aquarium and Zodiac. In addition to
branding opportunities with the teams, Central brands will be featured
in retail store special displays, with online tie-ins and through
onsite consumer sampling at the ballparks.
"Bark in the Park is a great way to extend our relationship with
Central Garden & Pet while letting our fans enjoy the game with their
furry loved ones," said Jim Allen, Atlanta Braves Senior Director of
Sales. Paul Asencio, Director of Sales and Services for the New York
Mets added, "The New York Mets are extremely excited to be working
with Central Garden & Pet and its pet brands, particularly Nylabone
and Four Paws, both of which are located in the New York/New Jersey
metro area."
Central Garden & Pet Company is a leading innovator, marketer and
producer of quality branded products for the pet and lawn and garden
supplies markets. Our pet products include pet bird and small animal
food, aquarium products, flea, tick, mosquito and other pest control
products, edible bones, cages, carriers, pet books, and other dog,
cat, reptile and small animal products. These products are sold under
a number of brand names, including Kaytee, All-Glass Aquarium,
Oceanic, Kent Marine, Energy Savers Unlimited, Zodiac, Pre-Strike,
Altosid, Nylabone, TFH, Four Paws, Interpet, Farnam and Breeder's
Choice. Our lawn and garden products include grass seed, wild bird
food, weed and insect control products, decorative outdoor patio
products and ant control products. These products are sold under a
number of brand names, including Pennington, Norcal Pottery, New
England Pottery, GKI/Bethlehem Lighting, Lilly Miller, Ironite,
Matthews Four Seasons, AMDRO, Grant's, Sevin and Over 'n Out. For
additional information on Central Garden & Pet, including access to
the Company's SEC filings, please visit the Company's website at
http://www.central.com/.