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BWNG Broadwing

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Share Name Share Symbol Market Type
Broadwing NASDAQ:BWNG NASDAQ Common Stock
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Broadwing Communications Shapes IPTV Future with Unique Forward-Distribution Solution; Initiative Enables Distribution of Bandw

05/06/2006 2:11pm

Business Wire


Broadwing (NASDAQ:BWNG)
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As the lines continue to blur between what used to be clear-cut boundaries separating cable companies, telephone companies, Internet service providers -- carriers of all types look for the best way to seamlessly integrate their legacy and emerging services. Many in the industry are betting on IPTV to level the playing field among the broad array of competitors from small regional telcos to traditional media giants. Broadwing Communications, LLC, a consolidated subsidiary of Broadwing Corporation (NASDAQ:BWNG), is one of the companies leading this effort with next-generation media services that offer content providers flexible multicasting capabilities, Ethernet or ASI delivery options, and scalable growth. "Traditional telecom companies and solidly entrenched cable companies are realizing that they must move beyond traditional linear programming," said Del Bothof, vice president and general manager of Broadwing's media services group. "Broadwing makes emerging non-linear services like personalized television and interactive programming commercially feasible by enabling more efficient distribution of media content to multiple locations." Internet Protocol-based television services (IPTV) offer an attractive way for new entrants in the category to fast-forward to the "now" technologies, as well as those on the horizon. As the IPTV revolution takes off, content owners, distributors and service providers are looking for a scalable, cost-effective, and reliable means to distribute next-generation IPTV content such as high-definition, interactive and even personalized programming. Broadwing's real-time Dynamic synchronous Transfer Mode (DTM) Multicast solution employs the point-to-multipoint efficiency of satellite, the asymmetrical bandwidth of ATM, the scalability of IP, and the security and Quality of Service (QoS) and capacity of fiber transport. Service providers gain price and performance benefits as a dynamic multicast solution efficiently uses network resources through this distribution method. "DTM-enabled forward distribution clearly fills an important market need as IPTV emerges as a more mainstream service," said Del Bothof, vice president and general manager of Broadwing's media services group. "Our technology provides all of the positives and none of the negatives of legacy forward-distribution technologies." A leader in delivering the promise of IPTV, Broadwing announced last year the expansion of its Media Services Network to more than 40 U.S. markets, giving the company the largest DTM network in the world. This step allowed the company to meet the increasing demand for media services driven in part by Broadwing's growing transport of professional sports broadcasts via alliances with Intelsat and HTN. About Broadwing Corporation Broadwing Corporation (NASDAQ:BWNG), through its consolidated subsidiary Broadwing Communications, LLC (Broadwing), delivers innovative data, voice, and media solutions to enterprises and service providers. Enabled by its one-of-a-kind, all-optical network and award-winning products and services, Broadwing Communications provides communications solutions with unparalleled customer focus and speed. For more information, visit www.broadwing.com. Broadwing and its logo are trademarks and/or service marks of Broadwing Communications, LLC, and/or Broadwing Corporation. All trademarks and service marks not belonging to Broadwing are the property of their respective owners. Investor Note Regarding Forward-Looking Statements Statements in this press release regarding Broadwing Corporation and/or Broadwing Communications, LLC (collectively "Broadwing"), that are not statements of historical fact may include forward-looking statements, and statements regarding Broadwing's beliefs, plans, expectations or intentions regarding the future are forward-looking statements, within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. All such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Broadwing's actual results could differ materially from these statements.

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