YouGov PLC Director/PDMR Shareholding (8135S)

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RNS Number : 8135S

YouGov PLC

08 November 2023

8 November 2023

YouGov plc

("YouGov" or "the Group" or "the Company")

Director/PDMR Dealing

YouGov plc, the international research and data analytics group, announces PDMR dealing as detailed in the below table.

Enquiries

 
 YouGov plc 
  Tilly Heald, Company Secretary 
  Hannah Jethwani, Investor Relations Director                          020 7012 6000 
 
   FTI Consulting 
   Charles Palmer / Valerija Cymbal / Jemima Gurney                     020 3727 1000 
 
   Deutsche Numis (NOMAD and Joint Broker) 
   Nick Westlake / Iqra Amin                                            020 7260 1000 
 
   Berenberg (Joint Broker) 
   Mark Whitmore / Richard Andrews / Alix Mecklenburg-Solodkoff         020 3207 7800 
 

About YouGov

YouGov is an international online research data and analytics technology group.

Our mission is to offer unparalleled insight into what the world thinks.

Our innovative solutions help the world's most recognised brands, media owners and agencies to plan, activate and track their marketing activities better.

With operations in the UK, the Americas, Europe, the Middle East, India and Asia Pacific, we have one of the world's largest research networks.

At the core of our platform is an ever-growing source of consumer data that has been amassed over our twenty years of operation. We call it Living Data. All of our products and services draw upon this detailed understanding of our 26 million registered panel members to deliver accurate, actionable consumer insights.

As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are the most quoted market research source in the world.

YouGov. Living Consumer Intelligence.

For further information, visit business.yougov.com

DEALING NOTIFICATION FORM

FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS

 
 1.   Details of the person discharging managerial responsibilities/person 
       closely associated 
 a)   Name:                             Doug Rivers 
     --------------------------------  ------------------------------------------------ 
 2.   Reason for the notification 
     ---------------------------------------------------------------------------------- 
 a)   Position/status:                  Chief Scientist 
     --------------------------------  ------------------------------------------------ 
 b)   Initial notification/Amendment:   Initial notification 
     --------------------------------  ------------------------------------------------ 
 3.   Details of the issuer, emission allowance market participant, 
       auction platform, auctioneer or auction monitor 
     ---------------------------------------------------------------------------------- 
 a)   Name:                             YouGov plc 
     --------------------------------  ------------------------------------------------ 
 b)   LEI:                              213800MZGBGCJIPOBB41 
     --------------------------------  ------------------------------------------------ 
 4.   Details of the transaction(s): section to be repeated for 
       (i) each type of instrument; (ii) each type of transaction; 
       (iii) each date; and (iv) each place where transactions have 
       been conducted 
     ---------------------------------------------------------------------------------- 
 a)   Description of the 
       financial instrument,              Ordinary Shares of 0.2p each 
       type of instrument:                GB00B1VQ6H25 
       Identification code: 
     --------------------------------  ------------------------------------------------ 
 b)   Nature of the transaction:             1. Exercise of share option pursuant 
                                              to the vesting of the YouGov Long-Term 
                                              Incentive Plan 2019 ("LTIP 2019") 
                                              2. Sale of vested shares following part 
                                              settlement with a cash payment equal 
                                              to market value of 117,219 ordinary 
                                              shares to meet the PDMR's tax liabilities 
                                              arising on the exercise of LTIP 2019 
     --------------------------------  ------------------------------------------------ 
 c)   Price(s) and volume(s):            Name           Price(s)           Volume(s) 
                                          Doug Rivers         1. Nil        260,481 
                                                        -----------------  ---------- 
                                                2. GBP8.58                  143,262 
                                          -------------------------------  ---------- 
     --------------------------------  ------------------------------------------------ 
 d)   Aggregated information:                n/a 
        *    Aggregated volume: 
 
 
        *    Price: 
     --------------------------------  ------------------------------------------------ 
 e)   Date of the transaction:          6 November 2023 
     --------------------------------  ------------------------------------------------ 
 f)   Place of the transaction:         London Stock Exchange (XLON) 
     --------------------------------  ------------------------------------------------ 
 

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November 08, 2023 07:28 ET (12:28 GMT)