Rogue Baron Plc Shinju UK Entry and Management Appointment

 
TIDMSHNJ 
 
For Immediate Release 
 
                               16 February 2022 
 
                                ROGUE BARON PLC 
 
                       ("Rogue Baron" or "The Company") 
 
                            Shinju Whisky UK Entry 
 
                       Non-Board Management Appointment 
 
Rogue Baron PLC (AQSE: SHNJ OTCQB: SHNJF), a leading company in the premium 
spirits sector, is pleased to announce that production on the first Shinju 
bottles for the U.K. has finished. The Company intends to launch its multiple 
award-winning Shinju Whisky into the U.K. market within the next 60 days, with 
the arrival of approximately two hundred cases of 6 bottles each. This stock 
will consist of the newly redesigned bottles along with the first bottles of 
the Shinju 8-year-old. The U.K. market will be the first market in the world to 
have the Shinju 8-year. 
 
Rogue Baron is also pleased to announce the addition of Lavert Phillips to its 
management team.  Mr Phillips will serve as the Head of Group Sales, 
specifically in charge of overseeing the expansion and growth of the Company's 
flagship brand, Shinju Whisky.  Mr Phillips is a 20-year spirits industry 
veteran. He has served in executive leadership roles with some of the 
industry's leading companies including Miller-Coors, Diageo, Southern Wine and 
Spirits and most recently, Republic National Distribution Corporation, the 
United States' second-largest distributor of wine and spirits, where he was the 
Washington DC area Division Director for the Pernod-Ricard On and Off Premise 
sales teams. 
 
Ryan Dolder, CEO of Rogue Baron commented: 
 
"We're excited to finally bring Shinju to the U.K. market.  London is the 
Company's home, so it's always been a top priority to not only launch Shinju 
into the market, but to also make sure the product and timing were right. Being 
able to launch an 8-year-old expression, at a time when aged Japanese whisky is 
in very limited supply, is a pivotal moment for the Company." 
 
 
The Directors of the Company accept responsibility for the contents of this 
announcement. 
 
For further information, please contact: 
 
The Company 
 
Ryan 
Dolder 
 
[e-mail] 
 
AQSE Corporate Adviser: 
 
Peterhouse Capital Limited 
 
Guy Miller 
 
 [phone] 
 
AQSE Corporate Broker: 
 
Peterhouse Capital Limited 
 
Lucy Williams 
 
 [phone] 
 
 
 
END 
 
 

(END) Dow Jones Newswires

February 16, 2022 07:40 ET (12:40 GMT)