Orange Distribution Deal

RNS Number:6398Q
Incite Holdings PLC
08 October 2003


Embargoed Release: 07:00hrs 8th October 2003


                              Incite Holdings Plc
                          ("Incite" or the "Company")

Incite announces distribution agreement with Orange Retail for (((on!)))
products

Mobile media specialists Incite Holdings are pleased to announce that, following
their successful recent debut on the Alternative Investment Market, Orange have
agreed to distribute the (((on!))) range of products, owned by the Company, via
its national retail network allowing Incite to reach high streets across the
country in over 220 stores.

Incite is a media company that has established a new market niche for mobile
services tailored to the requirements of individual niche communities in the
sport and lifestyle sectors. As part of a two year development cycle (((on!)))
services were launched on schedule in the football segment at Tottenham Hotspur
and is being rolled out to additional football clubs including West Ham and
Leeds in the coming weeks.

The agreement with Orange Retail will put Incite's (((on!))) products in reach
of Orange UK's 13 million customers. The retail agreement will be launched to
coincide with Incite's inaugural services in the rugby union segment focusing
initially on the Rugby World Cup. This will feature ground-breaking services
dallaglio(((on!))) and greenwood(((on!))) giving England rugby union supporters
a unique perspective on being a member of the England squad. These services will
be extended to cover the Zurich Premiership, Powergen Cup, Heineken European
Cup, and the RBS Six Nations Championship.

Incite has created a new market niche that will assist mobile operators to sell
non-voice services as well as adding further unique and valuable services to
attract and retain subscribers. Whilst (((on!))) services can be received by
subscribers of any network, the most advanced features are best received by
Orange customers as a direct result of developments between Incite, Orange and
the brand communities concerned.

Incite's Managing Director, Simon Hellier, commented,

"Incite's presence in the high street is the most significant marketing and
sales opportunity to date for the Company and will give (((on!))) high
visibility. We are delighted to be working with Orange Retail to extend the
availability of an expanding portfolio of (((on!))) niche services to
subscribers complimenting Orange UK's existing Access services.

Our simple vision of subscribers receiving valued information in a trusted and
non-intrusive manner on the topics that matter to them is proving successful and
we are very encouraged by the results to date."


-Ends-


For further information please contact,

Simon Hellier
Managing Director, Incite Holdings Plc
020 8334 7091

Ben Simons / Adam Reynolds
Hansard Communications
020 7245 1100 / 0771 309 0135


                      This information is provided by RNS
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