Plus500 Ltd (LSE: PLUS), the London-listed online trading platform, has launched a new $90 million share buyback programme, reinforcing its commitment to delivering robust shareholder returns and showcasing its financial strength 

This move is part of a broader $165 million capital return initiative, which also includes $75 million in dividends 

In the first half of 2025, Plus500 reported impressive financial results:

• Revenue: $209.3 million
• EBITDA: $91.3 million
• Customer Deposits: A record $3.1 billion
• Cash Reserves: Approximately $900 million 1

These figures reflect the company’s strong operational momentum and cash-generative business model. The buyback programme, which allows for the repurchase of up to 5.87 million shares, will run until March 31, 2026 

Strategic Rationale Behind the Buyback

The buyback is designed to reduce the number of shares in circulation, potentially boosting earnings per share and enhancing shareholder value. Plus500’s board emphasized that this initiative aligns with its disciplined capital allocation strategy and long-term growth vision 

Market Reaction and Analyst Sentiment

Despite the announcement, Plus500 shares dipped slightly by 0.4% on the day 

However, analysts remain optimistic. Peel Hunt recently raised its target price for Plus500 to 3,400p, citing strong performance and continued cash generation 

The company’s shares also hit an all-time high of 3,070p earlier this month 

Broader Strategic Moves

Beyond shareholder returns, Plus500 continues to pursue both organic and inorganic growth. The company has maintained a debt-free balance sheet and is actively exploring expansion opportunities, including entry into new markets such as Canada’s OTC sector

Plus500’s latest financial maneuvers underscore its resilience and strategic foresight in a volatile market. With a solid cash position, record customer engagement, and a clear focus on shareholder value, the company is well-positioned for sustained growth.

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