NAPA, Calif., Jan. 19, 2022 /PRNewswire/ -- JaM Cellars, the
maker of Butter Chardonnay, announces the expansion of its popular
Butter brand with the launch of two new wines—Butter Cab,
California and Butter Bubbles,
California. A bottle of Butter
Chardonnay is sold on average every 3.3 seconds and continues to be
the #2 best-selling chardonnay priced at $12+ in the U.S.
(Nielsen Scan Data 2021). Butter Cab and Butter Bubbles are
the first varietal extensions to the Butter line since Butter
Chardonnay launched over a decade ago.
"We've seen a tremendous rise in the popularity of Butter over
the last ten years—it has become a favorite amongst wine lovers,
those new to wine, and our retail and distribution partners," said
John Truchard, Founder and CEO of
JaM Cellars. "With Butter's growth, we've experienced increasing
pressure to craft more Californian wines under the Butter brand
that deliver on the same promise: easy-to-love wine with a rich,
bold, and smooth flavor profile at an affordable price point. We
waited a long time before developing new Butter releases worthy of
our consumers' trust. Butter Cab and Butter Bubbles live up to the
Butter name: delicious quality under $20."
Butter Cab is a beautiful, Californian cabernet—rich, dark and
smooth, fruit-forward, and aged in a unique blend of oak for a long
vanilla finish. The U.S. cabernet market is highly fragmented and
crowded with both imports and domestic offerings. Thousands of
options ranging from $10 to over
$100 make up the $7.26BN, #1-selling-varietal cabernet segment
(Nielsen Scan Data 2021). As a reliable and trusted brand,
Butter Cab, California cuts
through the clutter as a delicious, accessible, and recognizable
wine.
Bright and creamy, Butter Bubbles is crafted with a proprietary
blend of Californian white grapes. This golden sparkling wine is
double fermented and explodes with juicy, creamy flavors of baked
apple pie. The U.S. sparkling wine segment has exploded over the
last few years and is a major driver of growth in the overall wine
category with its share of global wine sales growing rapidly.
Butter Bubbles, California will
compete in quality, flavor, and price as a superior domestic
alternative under $20 to capture the
$6.99M (Nielsen Scan Data
2021) U.S. sparkling wine market.
Along with Butter Chardonnay and ButterCans, each of the new
Butter releases carries the iconic Butter yellow label. JaM Cellars
will release a limited production of Butter Cab and Butter Bubbles
this year, slated to hit the wine aisle of favorite stores
including Safeway, Albertsons, Target, Harris Teeter, Ralphs, and Total Wine in spring
2022. Butter Cab and Butter Bubbles join Butter Chardonnay,
ButterCans, and the rest of the easy-to-love JaM Cellars
line-up—JaM Cabernet, Toast Sparkling, and Sugar Sweet White—that
offer incredible choices under $20
for every wine drinking occasion.
Images and assets for the new Butter releases can be found here.
Learn more about the Butter collection at JaMCellars.com or
@JaMCellars on Facebook and Instagram and enter to win "A Year of
Butter" at JaMCellars.com/WinButter. Grand prize includes a year's
supply of Butter, a Butter-branded Yeti cooler, ButterCan koozies,
Butter govinos, and more. Enter for a chance to win between
January 19 - February 2, 2022.
About JaM Cellars
JaM Cellars is all about easy-to-love, every-day wines. Made by
Napa Valley vintners John and Michele Truchard (the "J" and "M" in
JaM), the JaM Cellars portfolio features Butter by JaM
Cellars—including Butter Chardonnay, Butter Cab, and Butter
Bubbles—along with JaM Cabernet, Toast Sparkling, and Sugar Sweet
White. All these wines are rich, bold, luscious and live up to
their names. Butter Chardonnay melts in your mouth, JaM Cabernet is
berry-licious, Butter Cab is silky smooth, Toast Sparkling is a
juicy celebration, Butter Bubbles is a bright and creamy bubbly,
and Sugar Sweet White plants just a kiss of sweetness. Butter
Chardonnay is also available in fun, grab-and-go, single-serve
250ml ButterCans—each about a glass and a half, also available in a
4-pack. JaM Cellars wines are meant to be enjoyed anytime—whether
it's a special occasion or every-day celebration. This year, Butter
Chardonnay, one of the bestselling chardonnays in the U.S. under
$12, was recognized as a 2021 Impact
Blue Chip Brand award winner for 10 years of consecutive growth.
Check out JaM Cellars on Facebook and Instagram @JaMCellars
#JaMCellars or JaMCellars.com.
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SOURCE JaM Cellars