How Market Identification Engagement Helped a Paints & Coatings Manufacturer Increase Sales by 23% | A Case Study by Infiniti...
05 June 2020 - 8:03PM
Business Wire
A well-known market intelligence company, Infiniti Research, has
partnered with several global companies across industries to help
meet their strategic objectives and implement seamless
route-to-market strategies through turnkey solutions. Their latest
success story outlines the key business challenges faced by a
paints and coatings manufacturer and explains how the client
leveraged market identification engagement to combat these
roadblocks. Request a complimentary proposal to learn more about
Infiniti’s market research solution.
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The global paints and coatings industry is expected to grow at a
considerable rate over the coming years. This is largely fueled by
increasing demand from both developed and developing countries.
Additionally, surging economic growth, increasing demand from the
construction sector, and the ever-growing market for consumer goods
and automobiles are expected to contribute to the paints and
coatings market expansion. Despite the positive outlook, paints and
coatings manufacturers continue to face an array of challenges.
These include rising raw material prices, stringent environmental
regulations, global economic uncertainty, technological
constraints, and regulatory hurdles. As such, companies operating
in the paints and coatings industry are in the need to take
strategic initiatives to respond to these ever-changing market
conditions.
The coronavirus pandemic has radically changed demand
patterns for products in the paints and coatings industry. Our
business continuity support solutions can help paints and coatings
companies to tackle demand upheavals in the market and emerge
stronger in the post-COVID-19 era. Contact us here.
Business Challenges
Faced:
The client is a paints and coatings manufacturer based out of
Germany. The client was planning to open a new production unit and
establish its operations in the United States. However, the client
noted that the closure of some production plants in the USA due to
failures, maintenance work, and accidents resulted in the
volatility of raw material prices. Also, the rising impact of
volatile organic compounds (VOCs) and regulatory hurdles made it
difficult for the company to expand their operations to the United
States. The client, therefore, wanted to gather a comprehensive
understanding of the cost structure in the US paints and coatings
industry. Also, the client wanted to understand the key preferences
of consumers from a brand recall standpoint. They chose to partner
with Infiniti Research to leverage their expertise in offering
market identification solution.
Business Outcome
With Infiniti’s market identification solution, the client was
able to analyze the US paints and coatings industry with respect to
market metrics and forecast its growth. Also, the client was able
to gather comprehensive insights on the regulatory and competitive
environment in the US paints and coatings industry. In addition to
this, the client was able to develop a baseline understanding of
the entire value chain and specified products in the market.
Besides, the client was able to:
- Identify various technologies being implemented by companies in
the US paints and coatings industry and the main technology
providers providing these solutions
- Successfully establish their business presence in the Mideast
and Southeast United States
- Identify the niche customer segments to focus on to market
their products
- Create contingency plans to meet the unexpected changes in the
prices of raw materials
- Efficiently price their products and focus on product portfolio
expansion
- Implement similar technologies and enhance operational
efficiency
- Increase sales by 23%
Companies in the paints and coatings industry must look for
growth opportunities, adopt agile business models, and have a
targeted approach to gain a competitive edge in the market. Our
market identification solution can help you to achieve all these
strategic objectives. Request more info on our market
identification solution.
About Infiniti Research
Established in 2003, Infiniti Research is a leading
market intelligence company providing smart solutions to address
your business challenges. Infiniti Research studies markets in more
than 100 countries to help analyze competitive activity, see beyond
market disruptions, and develop intelligent business strategies.
To know more, visit:
https://www.infinitiresearch.com/about-us
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Infiniti Research Anirban Choudhury Marketing Manager US: +1 844
778 0600 UK: +44 203 893 3400
https://www.infinitiresearch.com/contact-us