EMERYVILLE, Calif., Oct. 14,
2019 /PRNewswire/ -- Functional beverage brand, REBBL,
expands its leadership team with the introduction of Bonnie Neulight as Chief Marketing Officer. This
announcement comes on the heels of June's appointment of
Michele Kessler as CEO, and at the
exciting time of several new REBBL innovations launching in Whole
Foods Market, including a new ultra-hydrating line of Sparkling
Prebiotic Tonics.
With 20 years' experience in brand management and innovation,
Neulight previously served as CMO at Mezzetta Foods where she led
marketing and new products across a multi-category portfolio.
Having developed and launched Del
Monte's first-ever pet brand and Mezzetta's new sub-brand,
Neulight is a well-regarded product innovator and seasoned
marketing strategist.
The additions of both Neulight and Kessler to the REBBL team
come at a monumental time for the company. Having released a short
film narrated by actor and activist Ruby
Rose, REBBL With a Cause, highlighting the
company's founding and global impact work, REBBL continues to be a
major player in the beverage space while helping to uplift
vulnerable communities through regenerative agriculture and
ethically sourcing over 70 organic ingredients.
The company also recently debuted its newest innovations at
Whole Foods Market. Joining the brand's portfolio of Super Herb
Elixirs and Proteins are four lower sugar, ultra-hydrating
Sparkling Prebiotic Tonics, a super-mushroom-filled Gold Label
Elixir, and 32 oz. Multi-Serve bottles of fan favorites Reishi
Chocolate, Maca Cold-Brew and Turmeric Golden-Milk. The new
products are now available nationally, exclusively at Whole Foods
Market. In addition to the new innovations, REBBL also launched
their e-commerce platform on REBBL.co back in July, now serving
consumers direct-to-doorstep with their plant-based functional
beverages.
"Joining the REBBL team at this upswing in momentum lets me jump
right in and do what I love to do," says Neulight on her new role.
"For me, coming to REBBL at this exhilarating time, under Michele's
leadership, gives me such inspiration to work with this
fast-growing brand that is also deeply purpose driven. REBBL is
truly the best of both worlds."
With a best-in-class leadership team, REBBL plans to continue
its growth in both the natural and conventional retail space.
Currently, its on-trend, disruptive portfolio of
functional-by-nature, plant-based beverages can be found at over
7,000 retailers nationwide. REBBL impact-sources its organic
ingredients in over 30 countries and has donated over $1 million to help Not for Sale's mission of
creating a future without human trafficking.
For more information about REBBL visit http://rebbl.co.
About REBBL
REBBL, Soulfully Crafted Super Herbs,
curates the best of the Plant Queendom into deliciously nourishing
super herb elixirs to nourish and vitalize life's every day
journey, empower growers and farmers, honor the planet, and
co-create a future without human trafficking.
Celebrating traditional super herb wisdoms refined over
millennia which are only now being openly shared, studied and
embraced globally, every bottle of REBBL is certified organic, soy
and dairy-free, gluten-free, GMO-free, and made without cane sugar,
carrageenan, thickeners, natural flavors or agave.
REBBL was born out of a conscious collaboration between global
thought-leaders, who sought out to address the malfunctioning
global food system through a regenerative business model that would
respect, uplift, and delight the world. REBBL donates a percent of
all net sales to Not For Sale to support regions of the world that
are vulnerable to exploitation and human trafficking. Through
impact sourcing, REBBL helps communities to thrive and prevent
their vulnerability to trafficking in the first place. REBBL is a
Certified B Corporation®, meeting the highest standards of verified
social and environmental performance, public transparency, and
legal accountability to balance profit and purpose.
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SOURCE REBBL