Master's Keep Triumph, the oldest age-stated
rye whiskey ever to be released by Wild Turkey, will be available
for US online presale and in-store at select US retailers ahead of
Father's Day
LAWRENCEBURG, Ky., May 15, 2024
/PRNewswire/ -- Wild Turkey today
announced the release of Master's Keep Triumph, the latest
addition to its highly collectible, annual Master's Keep series. A
true celebration of what Kentucky
rye whiskey can be, this small batch, 10-year-old rye whiskey is
the oldest age-stated rye ever released by Wild Turkey. Crafted by
legendary Master Distiller Eddie Russell, Triumph's extended
aging process makes for a sweet honey and warm spiced profile that
has reimagined conventional rye, a style of whiskey that Wild
Turkey has continued to perfect. A limited quantity of Master's
Keep Triumph will be available for fans in select US markets
via online presale in early June, or fans can purchase
Triumph in-store at select US retailers ahead of Father's
Day.
Ten years ago, before rye whiskey's present-day popularity,
Eddie Russell hand-selected and laid
down what would eventually become Master's Keep Triumph.
Inspired by the affinity that his son, Associate Blender Bruce
Russell, has for rye, Eddie began exploring the possibilities
offered by the spicy and bold style of whiskey. After a decline in
popularity post-prohibition, many distillers pulled the spirit from
shelves while Wild Turkey held true to its convictions and
continued to produce top-quality rye with mainstay products like
Wild Turkey 101 Rye. The name Triumph speaks to the
contemporary revival of rye whiskey, now recognized for its quality
and distinctive profile, and to Wild Turkey's reverence for all the
spirit has to offer.
"The Master's Keep series continues to be a display of our
creativity and quality at Wild Turkey. We've always seen the
collection as a vehicle to tell stories that celebrate our heritage
and who we are as a distillery," says Wild Turkey's Master
Distiller Eddie Russell. "This particular release was inspired by
Bruce's fondness for rye and is a nod to his influence on my work.
Triumph is a rye you'll be proud to serve neat and is a
testament to the tenacity of the spirit."
The Master's Keep series first started in 2015 as a way for
Master Distiller Eddie Russell to showcase his unique approach to
making bourbon. Triumph is the second rye whiskey to be
released within the series, following Master's Keep
Cornerstone in 2019. Building upon the high standard set by
Cornerstone and fan favorites Wild Turkey 101 Rye and Rare
Breed Rye, Triumph serves as an evolution of the
distillery's rye craftsmanship while proudly donning the oldest age
statement ever for a Wild Turkey rye.
Master's Keep Triumph's extended maturation helped to
develop a complex and bold flavor profile that's consistent with
the high quality that fans have come to expect from the Master's
Keep collection. The 104-proof expression features sweet honey and
clove notes that transition to dark chocolate, dates and spice with
a rich mocha-coffee and black pepper finish. While conventional
ryes are enjoyed by many in cocktails, Master's Keep Triumph
gives reason to enjoy rye on the rocks or neat.
Master's Keep Triumph will be available in limited
quantities via US online presale beginning in early June. Fans can
sign up for the Wild Turkey community newsletter here to learn more
about the product and presale availability. The release will also
be available in-store at select US retailers, and at the
distillery's newly renovated Visitor's Center, ahead of Father's
Day. Suggested retail price is $275.
Wild Turkey encourages fans to
never compromise and enjoy responsibly.
ABOUT WILD TURKEY
The distillery for Wild Turkey Bourbon is in Kentucky, situated on a deep limestone shelf
on the Kentucky River. The shelf acts as a natural filter and
provides the distillery with crystal clear water, vital to making
such a high-quality product. Wild Turkey features the legendary father and son
Master Distilling team of Jimmy and Eddie
Russell, who have over 100 years of collective experience
working at the Wild Turkey distillery.
The famous Wild Turkey brand name first came about back in 1940
when distillery executive Thomas
McCarthey took a few warehouse samples on a Wild Turkey
hunting trip with a group of friends. The following year, his
friends asked him for "some of that Wild Turkey whiskey" and the
brand was born.
Wild Turkey is distilled and
put into new oak barrels at a much lower ABV than most bourbons.
This results in a much richer flavor, as less is cooked out during
the production process. Ageing in the highest quality new American
oak barrels with the heaviest char available (the Number 4
"alligator" char), imparts a smooth flavor and deep amber color to
the whiskey. The barrels are filled at the distillery in
Lawrenceburg, Kentucky. Website:
wildturkey.com.
ABOUT CAMPARI AMERICA
Campari America LLC is a wholly owned subsidiary of Davide
Campari-Milano N.V. Campari America has built a portfolio unrivaled
in its quality, innovation and style, making it a top choice among
distributors, retailers and consumers. Campari America manages
Campari Group's portfolio in the US with such leading brands as
SKYY® Vodka, SKYY Infusions®, Grand Marnier®, Campari®, Aperol®,
Wild Turkey® Kentucky Straight Bourbon, Courvoisier® Cognac,
Espolón® Tequila, American Honey®, Russell's Reserve®, The Glen
Grant® Single Malt Scotch Whisky, Forty Creek® Canadian Whisky,
BULLDOG® Gin, Cabo Wabo® Tequila, , Montelobos® Mezcal, Ancho
Reyes® Chile Liqueur, Appleton® Estate Rum, Wray & Nephew® Rum,
Coruba® Rum, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®,
Cynar®, Averna®, Braulio®, Cinzano®, Mondoro® and Jean-Marc XO
Vodka®.
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SOURCE Wild Turkey