A global survey of more than 150,000 respondents in 188
countries reveals the desire to work in the U.S. increased since
2020, with New York City,
Los Angeles and Washington D.C. ranking as the most desired
U.S. cities
LEBANON,
N.H., April 24, 2024 /PRNewswire-PRWeb/
-- Appcast, the global leader in recruitment marketing
technology and services, today announced findings from the
"Decoding Global Talent 2024: Dream Destinations and Mobility
Trends" report published by Boston Consulting Group (BCG), The
Network, The Stepstone Group and Appcast. The fourth global study
on international mobility trends, this year's report reveals one in
four professionals globally are actively seeking employment abroad,
with the U.S. continuing to be a top destination for international
workers.
The U.S. Continues to Be a Top Destination
The 2024 report finds that working abroad remains a dream for
many people worldwide, with 23% of professionals actively seeking
jobs in other countries, and 63% expressing a willingness to do so.
Younger people and people from countries with fast-growing
populations are the most interested in moving overseas.
In this year's report, the first since 2021, the U.S. retains
the number two position as the most attractive destination for
international workers; Australia
moves up to first from third; Canada falls to third from first.
International employees said they selected Australia as the overall top destination for
"quality of job opportunities" (68%), "quality of life" (61%) and
"income, tax and cost of living" (45%). The U.K. ranks fourth in
this year's report. English-speaking countries with strong
economies secured the top four spots.
The desire to work in major U.S. cities also increased in 2024:
New York City improved its ranking
to number five from number eight in 2021; Los Angeles held steady at number 12 from
2021; Washington D.C.
significantly advanced in its ranking to number 20 from number 34
in 2021.
Quality of Job Opportunities and Life Make U.S. a Top
Destination
Workers from regions with a labor surplus, owing to higher birth
rates, tend to be more mobile than those who live in areas where
the labor force is shrinking. The report finds workers in
Ghana, Nigeria, Kenya and Mexico are the most willing to move to the
U.S. for employment. Top reasons cited for choosing the U.S. are
"quality of job opportunities" (77%), "quality of life" (56%),
"income, tax and cost of living" (47%) and "innovation and
digitalization" (43%). The survey also asked respondents what
inspires them to accept a job offer in the U.S., revealing 62% said
"personal contact with future manager," followed by "being open to
negotiation" (57%), "detailed information about the country" (51%)
and "contact with relocation expert" (51%). International
professionals in the technology and IT industry are most interested
in relocating to the U.S. for work (24%). Other industries that
topped the list were science and research (21%), telecommunications
(21%), financial institutions (20%) and media (20%).
"Other countries can be a great source of talent. But
establishing a channel of workers from abroad requires employers to
fundamentally overhaul how they recruit, relocate and integrate
talent," said Jens Baier, managing
director, senior partner and leader of BCG's work in HR excellence.
"They may have to challenge their own biases and look for talent in
markets and regions that they had not previously considered.
Governments also play a strong enabling role in this process. They
must establish policies, incentives and frameworks that help
employers bring in the talent they need. Employers and nations that
tap into such positive energy from the millions of workers with
mobile aspirations will gain a major competitive advantage and
source of growth."
Remote International Work Provides Opportunities for U.S.
Employers
For both U.S. and international workers, the willingness to work
remotely for foreign employers increased, showing a strong interest
in virtual employment: 55% of U.S. workers are willing to work
remotely for a foreign employer, increasing from 51% in 2021; 78%
of international employees expressed interest in working remotely
for American companies, increasing from 57% in
2021.
"As we've seen with many advanced economies in the post-Covid
era, immigration and remote work present significant opportunities
for employers to fill open roles amid global labor shortages," said
Andrew Flowers, chief economist at
Appcast. "For U.S. employers, the findings of this report help to
highlight pockets of talent where you can reach an attractive pool
of workers. Understanding the motivations of those workers allows
you to tailor your recruiting strategy to achieve a match that is
better for both the employer and the job seeker."
To download the "Decoding Global Talent 2024" report visit,
click here.
About the Survey
BCG, The Network (together with its affiliate organizations) and
The Stepstone Group conducted this anonymous, online survey from
October through December 2023. All
told, 150,735 people in 188 countries participated. The data on
U.S. and Canadian workers was obtained by Appcast, The Network's
exclusive U.S. partner.
The survey elicited workers' attitudes on various topics,
including their willingness to move abroad for work, the countries
they would most like to work in, their reasons for choosing those
countries, and their expectations of their future employers in a
new country. The data gathered in the survey (including a wide
range of information on participants' demographic and professional
backgrounds) made it possible to analyze workers' attitudes on the
basis of multiple parameters.
BCG also conducted follow-up interviews with select study
participants around the world—many of whom were interviewed before
and have been followed for several years.
About Appcast
Appcast is the global leader in recruitment marketing technology
and services. In July 2023, Appcast
acquired Bayard Advertising, a pioneer in the recruitment marketing
space. With advanced technology, unmatched market data and a team
of the industry's best recruitment marketers, Appcast's technology
and services drive hiring outcomes for more than 2,000 clients.
Appcast is headquartered in Lebanon,
N.H. with offices throughout North
America and Europe. Appcast
is a subsidiary of The Stepstone Group, a leading digital
recruitment platform that connects companies with the right talent
and helps people find the right job. To learn more, visit
http://www.appcast.io and follow on X @appcast_io.
About Boston Consulting Group
Boston Consulting Group partners with leaders in business and
society to tackle their most important challenges and capture their
greatest opportunities. BCG was the pioneer in business strategy
when it was founded in 1963. Today, we work closely with clients to
embrace a transformational approach aimed at benefiting all
stakeholders—empowering organizations to grow, build sustainable
competitive advantage, and drive positive societal impact.
Our diverse, global teams bring deep industry and functional
expertise and a range of perspectives that question the status quo
and spark change. BCG delivers solutions through leading-edge
management consulting, technology and design, and corporate and
digital ventures. We work in a uniquely collaborative model across
the firm and throughout all levels of the client organization,
fueled by the goal of helping our clients thrive and enabling them
to make the world a better place.
Media Contact
Michiko Morales, Gabriel
Marketing Group (for Appcast), 202-805-2345,
michim@gabrielmarketing.com
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