Deep-cycle battery manufacturer recognized for awareness
campaign of Trojan AES AGM batteries
FORT LAUDERDALE, Fla.,
April 23, 2024 /PRNewswire/ -- Trojan
Battery Company has been awarded the top 2024 BCI Amplify
Award for its innovative and effective "Say Yes to Trojan AES!"
campaign to generate awareness for the new Trojan advanced energy
storage (AES) AGM battery.
"The battery industry continues to develop innovative new
products and solutions, which, in turn, calls for innovative,
creative and forward-thinking approaches to marketing efforts that
inform audiences of the sustainable, safe and essential attributes
of batteries," said Roger Miksad,
President and Executive Director of BCI. "Trojan Battery Company
strategically highlighted and effectively communicated these
attributes with its Trojan AES battery campaign, and Battery
Council International is pleased to recognize the company's
work."
"We are honored to receive the 2024 BCI Amplify Award for our
highly successful Trojan AES marketing campaign. Earning this
recognition from an industry leader is an achievement shared by the
entire Trojan team. The campaign effectively conveyed how Trojan
AES deep-cycle batteries offer a significant upgrade to standard
AGM. It helped us successfully launch the product while
simultaneously positioning Trojan as a market innovator," said
Jane Ito, Vice President of
Marketing, C&D Technologies and Trojan Battery Company.
Trojan received the Gold Amplify Award for 2024. Receiving
Silver Amplify Awards for their 2024 submissions were Crown Battery
Manufacturing Co. for its Zero Battery Waste campaign and East Penn
Manufacturing Co. for its Power2Recycle campaign.
Founded in 2022, Battery Council International annually presents
the BCI Amplify Awards in recognition of a highly effective and
top-rated internal or external campaign, program or communication
that serves to inform, educate and promote battery products,
components, services or the industry as a whole on the basis of
four key pillars: innovation, sustainability, essentiality and
safety.
About Battery Council International
Battery Council International (BCI) is the leading trade
association representing the global battery industry and is the
premier authority on energy storage solutions. Celebrating its
100th anniversary in 2024, BCI advocates and educates on behalf of
battery manufacturers and recyclers, marketers and retailers,
suppliers of raw materials and equipment, and battery distributors.
With a unified voice, BCI conveys an industry-wide commitment to
sustainability, safety and science. The organization continues to
unite members within the energy storage industry to successfully
communicate and protect through education, science and advocacy
efforts the most successful circular economy on the planet. For
more information, visit www.batterycouncil.org.
About Trojan Battery Company
For nearly a century, Trojan Battery Company has provided
batteries to meet the needs of golf, personal transportation and
utility vehicles as well as marine equipment, floor-cleaning
machines, aerial work platforms and material-handling equipment.
Trojan Battery Company has revolutionized deep-cycle battery
technology by introducing generations of deep-cycle flooded,
lithium-ion, gel, AGM and AES batteries. Based in Santa Fe Springs, California, Trojan Battery
operates manufacturing facilities in Sandersville and Lithonia, Georgia; Santa Fe Springs, California; Reynosa, Mexico; and Shanghai, China; two advanced research and
development centers in the United
States; offices in Europe
and Asia; and a worldwide network
of Trojan Master Distributors.
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SOURCE Battery Council International