Tinyclues accelerates its development as Olivier Cuzacq takes key VP Product role
11 February 2016 - 10:00AM
Business Wire
Tinyclues, the SaaS startup reinventing predictive marketing,
continues to build on its success, announcing that Olivier Cuzacq
has joined Tinyclues as VP Product, adding another member to its
talented staff. Cuzacq, previously Product Director of Criteo
Email, brings with him extensive knowledge and proven expertise in
the product development sphere of the ad tech industry. Cuzacq’s
remit is to lead Tinyclues’ product vision and roadmap to support
its ambitious growth plan and develop its SaaS offering.
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Founder and CEO David Bessis believes Cuzacq’s expertise will
enable Tinyclues to rise above the competition and consolidate the
company as the leader in this space: “I am thrilled to welcome
Olivier to our team,” he said. “His expertise in the performance
and email marketing space and his track-record at Criteo are
impressive. Olivier will bring his vision and performance-oriented
mindset to enable Tinyclues to accelerate the launch of new
products and to increase our lead in the field of customer
engagement.”
“I’m delighted to join Tinyclues and eager to work with the team
in order to scale up our business,” said Cuzacq. “I believe it’s a
huge opportunity to bring predictive performance to CRM marketing.
I admire the technology developed by Tinyclues and the added value
it brings to e-commerce and retail. I’m looking forward to playing
my part in driving even more revenues for our customers, boosting
their efficiency and addressing more channels.”
Cuzacq joins Tinyclues after having worked at Criteo since 2011,
where he led their email retargeting roadmap. Before Criteo, he
worked with technology innovators Digiplug and Novedia Group. He
graduated from the ENSEEIHT in 2000 with a Masters in Mathematics
and Computer Science and started his career as a software engineer
in the Silicon Valley.
About Tinyclues
Tinyclues, a SaaS predictive marketing solutions platform,
allows e-commerce websites and retail marketers to detect in a few
clicks the most relevant audience for a specific marketing message.
Tinyclues’ clients send around 1,000 targeted campaigns each month,
representing more than 300 million emails, mobile notifications and
Facebook Custom Audience ads which result in an increase of around
30% in their campaigns’ revenue. Based on unsupervised machine
learning technologies, Tinyclues’ solutions take advantage of all
available data in order to pick up implicit signals (“tiny clues”),
making it possible to reach unparalleled targeting and engagement
levels in the customer relationship. Used by 3Suisses, Cdiscount,
Fnac, France Billet, La Redoute, PriceMinister, Rue du Commerce,
vente-priveee.com, Sarenza, Vestiaire Collective, VeryChic and
more, the Tinyclues solutions are a breeze to install and use.
For more information, visit www.tinyclues.com
Twitter: @tinyclues
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TinycluesCaroline Tailleferd, +33 6 11 64 87
37caroline.tailleferd@tinyclues.com