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TDC to Launch easyMobile in United Kingdom
COPENHAGEN, Denmark, Nov. 29 /PRNewswire-FirstCall/ -- TDC has reached a
reseller agreement with T-Mobile, the British mobile network operator, to
launch web-based mobile telephony services based on the so-called Telmore
concept in United Kingdom in March 2005.
To leverage a successful launch into the British market, TDC will be using the
easyMobile brand name and Telmore's founder, Frank Rasmussen, will be the CEO
of the new entity.
The Telmore concept is essentially a simple and transparent pricing and self
service concept, based on the selling of only SIM-cards combined with no
handset subsidies and subscription fees, simple tariff structure, and an easy-
to-use web-based customer interface. The concept focuses on lean operations, no
high-street shops and limited marketing budgets. The concept has proven highly
successful in Denmark, where it gained a 10% market share in only four years.
In August 2004, TDC entered into a brand license agreement with easyGroup,
which gives TDC the opportunity to launch the easyMobile brand name on the
Telmore concept in up to 12 European countries.
TDC has established Telmore International Holding which will administer the
above mentioned activity. Further TDC have agreed with the corporate entity,
"Investeringsselskabet af 25. oktober 2004 A/S," which is controlled by Frank
Rasmussen, that it obtain 20% ownership of Telmore International Holding.
TDC A/S, Noeregade 21
0900 Copenhagen C
DK-Denmark
+45-33-43-7777
DATASOURCE: TDC A/S
CONTACT: TDC A/S, +45-33-43-7777
Web site: http://www.tdc.com/