TARRYTOWN, N.Y., May 21, 2024
/PRNewswire/ -- Summer's Eve®, the leading feminine hygiene
brand, unveils its latest innovation: the Ultimate Odor Protection
line. This new product range aims to shatter taboos surrounding
intimate hygiene, ensure freshness, and empower women to embrace
their bodies confidently.
"Summer's Eve unveils Ultimate Odor
Protection, empowering women with confidence and long-lasting
intimate freshness."
Research has shown that many women feel uncomfortable discussing
vaginal odor, and even more distressingly, a considerable number do
not take action to address it. In a recent survey, seven out of 10
women admitted to feeling self-conscious about their vaginal
scent1, yet 57% of women 25-49 revealed that they did
not actively seek solutions2.
Understanding the profound impact of these findings, Summer's
Eve embarked on a mission to develop an antidote that not only
tackles odor effectively but also fosters open conversations about
intimate wellness. Ultimate Odor Protection offers women a solution
for long-lasting freshness and odor control.
Summer's Eve Ultimate Odor Protection features a variety of
products tailored to fit active lifestyles and different hygiene
preferences. From intimate washes to cleansing cloths, each item is
meticulously crafted with gentle yet effective formulas to maintain
the natural balance of the body's delicate intimate area.
"At Summer's Eve, we believe that no woman should feel ashamed
or hesitant to address her intimate hygiene concerns," said
Cassin Chaisson, VP of Marketing at
Summer's Eve. "With our new Ultimate Odor Protection Line, we aim
to break down barriers and encourage open dialogue about vaginal
health. Every product in this line is formulated to help women
proactively seek ultimate freshness with confidence."
Key features of Summer's Eve Ultimate Odor Protection
include:
- Formulas that are pH-Balanced with boric acid and that are
gentle on the skin.
- Refreshing Fragrances: Infused with light, refreshing scents to
leave you feeling clean and revitalized.
- Dermatologist and Gynecologist Tested: ensuring safety.
- Made without dyes or parabens.
- Products not tested on animals.
Products include:
Daily Refreshing Spray
Summer's Eve Ultimate Odor
Protection Daily Refreshing Spray for women contains a patented
odor reducing ingredient. This unique vaginal spray has a fresh
scent, absorbs moisture and sprays on dry for an extra boost of
freshness whenever you need it. Ideal for all day, on-the-go
vaginal odor protection, this clinically tested, talcum-free,
feminine spray reduces odor without disrupting natural pH* (*based
on the natural pH range of a woman's external intimate area) and is
gentle enough for daily use. Summer's Eve Ultimate Odor Protection
Daily Refreshing Spray has two times the moisture absorbing power
for lasting freshness compared with other Summer's Eve sprays. It
is perfect for use after bathing, post-workout, or a quick refresh
throughout the day.
Daily Refreshing Wash
Summer's Eve Ultimate Odor
Protection Daily Refreshing Wash for women is made with a patented
odor-reducing ingredient. This unique feminine wash is formulated
with boric acid complex for a pH balanced wash to match the body's
natural chemistry. This fresh scented, pH-balanced feminine wash
cleanses away odor and discharge without irritating sensitive skin
as it is gentle enough for daily use. Summer's Eve Ultimate Odor
Protection Daily Refreshing Wash is the ideal addition to your
shower or bath routine.
Daily Refreshing Wipes
Summer's Eve Ultimate Odor Protection Daily Refreshing Wipes for
women are made with a patented odor-reducing ingredient. These
unique on-the-go, gynecologist-tested feminine wipes are formulated
with a boric acid complex for pH balanced wipes to match the body
natural chemistry. Proven to reduce odor, this fresh scented
feminine wipe cleanses away odor and discharge without irritating
sensitive skin. These Summer's Eve wipes for women are gentle
enough for daily use. The individually wrapped body wipes are ideal
for an advanced clean on-the-go; keep these feminine hygiene
products in your purse, gym bag, or luggage to cleanse away odor
while travelling.
The launch of Summer's Eve's Ultimate Odor Protection line
coincides with the brand's Walmart Women's Wellness Month
partnership and a broader campaign to reinvent the hygiene space by
destigmatizing dialogues around vaginal odor and encourage
proactive self-care among women. The new products will be featured
via Walmart in educational videos, sampling efforts, content
creators and digital efforts. By leveraging these platforms,
Summer's Eve aims to empower women to prioritize their intimate
wellness without hesitation or embarrassment.
Summer's Eve's Ultimate Odor Protection Line is now available
for purchase on Amazon, at Walmart stores, and select retailers
nationwide.
Visit www.summerseve.com or follow the brand on Instagram,
Facebook, or TikTok for more information.
About Summer's Eve®
Summer's
Eve® has focused on cleansing products just for
women since 1972. As the trusted leader in intimate care, the brand
is known for developing personal care products that are
gynecologist and dermatologist-tested for safety and help women
feel fresh every day. As the needs of women around the world
change, Summer's Eve® is dedicated to evolving and
offering a wide range of products that fit within a woman's life.
Learn more at www.summerseve.com.
About Prestige Consumer Healthcare Inc.
The Company
markets and distributes brand name over-the-counter products
throughout the U.S. and Canada, Australia, and in certain
other international markets. The Company's brands include
Monistat® and Summer's Eve® women's
health products, BC® and
Goody's® pain relievers, Clear
Eyes® eye care products,
DenTek® specialty oral care products,
Dramamine® motion sickness treatments,
Chloraseptic® sore throat treatments, Compound
W® wart treatments, Little
Remedies® pediatric over-the-counter products, The
Doctor's® NightGuard® dental
protector, Efferdent® denture care products,
Luden's® throat drops, Beano® gas
prevention, Debrox® earwax remover,
Gaviscon® antacid in Canada, and
Hydralyte® rehydration products and the
Fess® line of nasal and sinus care products
in Australia. Visit the Company's website
at www.prestigebrands.com.
1 Vagisil Scentsus 2019, Mintel 2023
2 PCH Suzy Study 2023
View original content to download
multimedia:https://www.prnewswire.com/news-releases/summers-eve-takes-shame-out-of-the-odor-game-with-ultimate-odor-protection-line-302150973.html
SOURCE Summer's Eve