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Saab Announces Its First SUV: the Saab 9-7X
NORCROSS, Ga., Dec. 17 /PRNewswire/ -- Continuing the biggest product offensive
in its history, Saab Automobile AB announces its latest new model and first
sport utility vehicle, the 2005 Saab 9-7X. Featuring standard all- wheel-drive
and two engine choices, the mid-size SUV will fill Saab's need for an entry is
this rapidly growing market segment.
The Saab 9-7X will make its world debut at the 2004 New York Auto Show in April
2004, and will go on sale about one year later. Initially, the 9-7X will be
produced specifically for the United States and Canadian markets.
"We are pleased to continue to expand our product line in the North American
market, which is critical to Saab's success," commented Peter Augustsson,
President and CEO of Saab Automobile AB. "With the Saab 9-X and 9-3X concept
vehicles, followed by the award-winning Saab 9-3 Sport Sedan and Convertible,
the 9-3 Sport-Hatch concept and the dynamic new 9-2X, we are exceeding our
commitment to introduce one new vehicle each year for five years."
"Saab is currently the fastest growing European brand in the U.S. market, and
the Saab 9-7X will be the perfect addition to our model mix to continue our
momentum," said Debra Kelly-Ennis, President and COO of Saab Cars USA. "We have
found that as many as 28 percent of customers who left the Saab brand bought an
SUV in 2003. We must position ourselves to recapture many of those lost sales
and continue to broaden our brand's appeal to new buyers. The 9-7X allows us to
join the growing mid-luxury SUV market with a unique, premium vehicle offering
European style and the kind of all-wheel-drive versatility that we have never
had before."
Kelly-Ennis noted that the mid-luxury SUV market is growing at a rate exceeding
most other market segments. "We need a product like this to continue to grow
our brand -- and to fuel our product development program," she emphasized.
The new model marks Saab's first product collaboration with GM of North America.
The new 9-7X will be built at GM's Moraine Assembly plant in Ohio, beginning in
the first quarter of 2005.
Saab Cars USA, based in Norcross, GA, is the importer and distributor of Saab
9-3 and 9-5 automobiles, and soon the new 9-2X and 9-7X vehicles.
DATASOURCE: Saab Cars USA
CONTACT: Kevin Smith, +1-770-279-6360, Colin Price, +1-770-279-6362, Dan
Prescott, +1-619-749-8900, all of Saab, or +1-800-GET-SAAB
Web site: http://media.gm.com/
http://www.gm.com/
http://media.saab.com/