REJO Solidifies Its Global Footprint with a Prominent Presence at
InterTabac 2024
- REJO Unveils Innovative Heating Devices REJO AF1 and REJO Mate
Air
- Announces Global Expansion Plans at InterTabac 2024
- Signing of MOU with a major partner from Czech Republic
DORTMUND, Germany, Sept. 21, 2024 (GLOBE NEWSWIRE)
-- REJO, a pioneering brand in heat-not-burn (HNB) tobacco
industry, made a significant impact at this year’s InterTabac
event, further solidifying its position as a pioneering global
provider in innovative tobacco solutions.
As the world’s leading event for tobacco industry,
InterTabac serves as a key platform for industry players to
showcase their latest products and technologies. REJO’s
participation underscored its growing global influence and
commitment to advancing the future of smoking.
Committed to enhancing smoking
experience
At InterTabac 2024, REJO’s booth was a
focal point of attention, drawing crowds with its vibrant displays
and cutting-edge product presentations.
The brand’s messaging focused on its mission to
enhancing smoking experience by offering alternatives through
advanced technologies. REJO’s mission is to deliver diversified and
high quality HNB products while significantly reducing harmful
chemicals resonated with attendees, earning praise from industry
experts and consumers alike.
REJO emphasized the core values of innovation,
high-quality and a deep respect for the rich traditions of tobacco,
all while embracing modern advancements. The tagline “Embrace the
Future of Change” encapsulated REJO’s forward-thinking approach,
positioning the brand as not only evolving with the times but also
shaping the future of the industry.
Introducing REJO AF1 and REJO Mate
Air
A major highlight of REJO’s participation in
InterTabac was the unveiling of its two new products: the REJO AF1
and REJO Mate Air. These devices represent the latest advancements
in HNB technology, featuring cutting-edge design and functionality
that meet the needs of modern smokers.
The REJO AF1 is a state-of-art heating device
specifically designed for granular sticks, providing an ideal
pairing with its own branded tobacco granular sticks OICES and
herbal granular sticks TOZE. Leveraging advanced hot airflow
heating technology, REJO AF1 ensures that each tobacco granule is
evenly and thoroughly heated. This method preserves the natural
tobacco aroma while reducing the production of harmful chemicals,
delivering a richer and more satisfying smoking experience.
Three main colors of the new REJO AF1 Heating
Device
The REJO Mate Air is another innovative addition
to REJO’s product lineup, ideal for users who prioritize
portability without compromising performance. This compact and
lightweight device is equipped with advanced round heating
technology to produce dense clouds and full-bodied flavor. Its
sleek design and user-friendly features make it an excellent choice
for both new and experienced HNB users.
Full series of the new REJO Mate Air Heating
Device
Increasing Global
Reach
In addition to showcasing its latest
products, REJO announced global expansion plans, marking a major
milestone in the brand’s international growth.
REJO has already established a strong presence in
Southeast Asia, introducing the HOMER and SIU heated stick products
to Malaysia and Indonesia, where demand for heat-not-burn product
is rising.
Building on this momentum, REJO is now set to
launch new products in Europe and the UAE, with these regions
identified as key markets for HNB innovation. A significant step in
this strategy was the signing of Memorandum of Understanding (MOU)
with a major partner from the Czech Republic during InterTabac
2024, strengthening REJO’s foothold in Europe alongside its growing
presence in Italy.
This strategy focuses on meeting the increasing
demand for reduced-risk tobacco products by offering tailored
devices and heated sticks that cater to local preferences. Through
localized marketing campaigns and partnerships with regional
distributors, REJO aims to solidify its market presence and
establish itself as a leading brand in these regions.
Popularity at the
Event
REJO’s popularity at InterTabac 2024 was
undeniable. The brand’s booth was consistently buzzing with
activity as visitors flocked to experience the new products
firsthand, Industry professionals, media representatives, and
consumers were all eager to learn more about REJO’s offerings, with
many praising the brand’s commitment to innovation and quality.
The positive reception at the event is a testament
to REJO’s growing influence in the global HNB market. The brand’s
ability to attract such a diverse and engaged audience highlights
its strong market positioning and the appeal of its product range.
The successful debut of the REJO AF1 and REJO Mate Air further
cements the brand’s reputation as a leader in the industry.
Visitors Flock to the REJO Booth
Looking Ahead
With a
successful showcase at InterTabac 2024 and the impending launch of
new products in key international markets, REJO is poised for
continued growth and success. The brand’s focus on innovation,
quality, and consumer satisfaction will undoubtedly drive its
expansion efforts, ensuring that it remains at the forefront of the
HNB industry.
As REJO continues to push the boundaries of what
is possible in tobacco technology, its presence at events like
InterTabac serves as a powerful reminder of the brand’s commitment
to shaping the future of smoking. Consumers and industry
professionals alike can look forward to exciting innovation and
initiatives from REJO as it continues to lead the charge in the
global HNB market.
About REJO
REJO is a
global provider of quality heat-not-burn products, along with its
own branded heating devices and heated sticks, recognized for the
innovative technologies and global operational capabilities.
For more information about REJO and its products,
visit www.rejonow.com
For media enquiries and visual selects, please
contact:
newsroom@rejonow.com
Photos accompanying this announcement are available
at:
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